Liquid domains or Brandables – what are you putting your focus on?


Lately I’ve been talking quite a bit about my planned shift in focus to liquid domains next year. Initially I was thinking numeric domains was where I would put most of my investment dollars but after some rather sage advice I’ve been considering putting more focus on 4L and 5L .COMs.

As I start going down this path I thought it would be interesting to hear from you, my readers, and understand which path you’re taking and why.

Brandables have a very magical quality to them and can sell for big bucks if you happen to have the domain that someone really wants. At the same time, you might have to wait ten years until that perfect buyer comes along that wants to build a brand on your domain.

At the same time there are people making money outside of .COM…but I’ve steered clear of this approach as I’ve found in the past it’s really hard to find any repeatability. Yes, there are some nice big juicy non .COM sales, but they aren’t the norm and let’s face it – most people want the .COM so if they are coming to you for a non .COM it’s usually because the .COM is out of their price range.

What is still conflicting for me is the fact that as a startup founder, Brandables are pretty much all I’d be interested in, I’m probably not going to name my company So moving to liquid domains likely means moving away from selling to startup and entrepreneurs looking to put the domain to use and instead selling to other investors, but at a value that we both can quickly and easily agree on.

So now I’ll pass the mic to you and ask – liquid or brandables, what are you putting your focus on? I want to hear from you, comment and let your voice be heard!

{ 9 comments… add one }

  • Doron Vermaat October 17, 2018, 5:42 pm

    A great choice is domain names that are both. Liquid brandables so to speak. Especially domain names have proven to be a very profitable investment for many and it’s not unusal to see a sell for more than a random these days.

  • Snoopy October 17, 2018, 6:09 pm

    Focusing on Chinese names sounds very high risk to me. Would it be better to focus on something you are familiar with?

  • Steve October 17, 2018, 9:59 pm

    Focusing on brandables and domains containing Hot Key Words.
    Forget numericals and stupid 4l and 5l if they don’t brand.

  • Victor Paez October 18, 2018, 4:12 am

    I think investing in both brandables and liquid domains is the way to go! I own (99) 4-Letter .com’s. They are all up for sale.

  • RaTHeaD October 18, 2018, 8:17 am

    4L & 5L pronounceables are nice. (insider tip: glybx is not pronounceable. chinese domains are liquid but have been trending downward for three years and have no use that i can comprehend.

  • Sigma October 18, 2018, 9:02 pm

    1-2 word dot-Com with dictionary & commercial meaning is my focus through 2020.

  • Zev October 29, 2018, 2:24 am

    You do both *only* if the purchase makes sense to the market you target.

    So if jgxv .com doesn’t work for your market, you don’t need to be the unnecessary (and very annoying) $119 bid on Namejet, because I am the $109 buyer. The difference between me and u is that I have a buyer in that market and you don’t; you are just bidding and when you get it for $119+fees, you end up with a bag.

    there is always huge domains tho is all else fails..

  • Marg ERP Limited October 30, 2018, 4:36 am

    A great choice is domain names.

  • Brand Rift January 5, 2019, 7:48 am

    This year i will try to put some 2 words brandable in my portfolio.


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