Mike Mann announced on Facebook today that he rolled out new landing pages on his DomainMarket.com platform and apparently they’re seeing some pretty solid results out of the gate. Here’s what the above-the-fold of the new pages look like…in this example it’s a pretty pricey name but a darn good one:
Below the fold they cover two pretty critical bases, the first being the advantages of owning a premium domain name and the second being why DomainMarket is badass. Here’s what you see once you scroll down:
I’ve seen a lot of landing pages over the years and I have to say that I can see why this would be performing well. A landing page like this gives the buyer trust in the marketplace and the Testimonials link is a great idea and something I can’t say I’ve seen before. Accepting Bitcoin is the icing on the cake which definitely makes it easier for international buyers or people who might be flush with Bitcoin so more willing to buy with them.
What do you think of the new DomainMarket.com landing pages? Comment and let your voice be heard!
The issue of “Trust” seems to be overestimated.
If I’m in the market for a particular name, “trust” aspect will arise much later, and can be easily be reinforced by offering a reputable escrow.
In the first (critical) stage, it all depends what the buyer wants, and at a latter stage, how much they’re prepared to pay.
As for the extra info: SEO potential, traffic potential, etc. most of the end buyers (especially for the more expensive names) already know it.
Concluding: If you have the name I, the buyer, want, and if we can agree on price, I’ll buy from you – even from a white page that carries only the domain name.