Morgan Monday’s – a new weekly series, now let me know whether this first post is interesting or long and boring…

For those who have been reading my blog for a while now you probably remember a weekly post I used to do called weekend musings. Every week I would take a break from talking about the normal topics I cover on my blog and would instead share a bit more about me and my life. This is, heck it’s a personal blog, and I’ll be honest, I miss getting a little personal every now and then and getting the chance to just journal my life.

Of course, this could end up being really boring so feel free to ignore my Monday posts if you aren’t really interested in hearing about me and my life. If it turns out that this series bombs then maybe I’ll just keep a personal journal but I thought, why not bring it back but on Monday’s instead of the weekend and we’ll see how it goes.

So here we go.

Last week was incredibly busy at Bold Metrics as we prepared to go live with a new client, EXPRESS. Our engineering team has done an amazing job getting ready for this launch and it has been great working the team there as well. I’m always amazed at how many people a multi-billion dollar retailer has involved in orchestrating a launch like this.

For those who don’t quite know what we do at Bold Metrics, I might as well explain since it will definitely be the focus of my Monday posts since, well, it is the focus of my life and has been for the last six years. Quick sidenot – when we started the company we thought we’d never let it take over our lives but I can tell you, that really is impossible. Startups are a huge amount of work and require mornings, nights, and often weekends (but not every weekend) with very little accolades or congratulations along the way.

Still, for us, we wanted to change the world in our own way and I do feel like we are doing that. We have build an machine learning solution that predicts body measurements, I like to think of us as an API for the human body. Our belief is that years from now our technology will be built-into chips on your phone, in your car, etc. This means that many of the experiences that you have to manually personalize today, will adjust and adapt to your body automagically in the future.

Our core market right now is apparel and as many people know, it’s hard to find clothes that fit. Most people know one to two brands that fit and stick to those. But beyond that, there’s something much bigger that we’re disrupting – the way clothes are made. For over 100 years clothes have been made using something called a “fit model” – a real living, breathing human that a brand uses to make their clothes.

The process goes something like this. A brand takes an educated guess at who typically buys a size medium, let’s say in a shirt. They then hire a fit model that they think would be the person who wears a size medium and design their size medium for that person. The small, large, extra large, etc. are then simply graded (i.e. adjustments made based on the original) based on this single pattern.

The big problem with this process is that a brand does have to guess who is actually buying their size medium. All other sizes are then based on this guess. Our technology predicts body measurements very accurately by asking customers some really simple questions – things like height, weight, age, etc. We can actually ask someone 4 – 6 questions and predict over 90 body measurements, and the predictions are more accurate than if you were to measure yourself.

We’ve spent millions of dollars building this technology and building up one of the largest data warehouses of human body measurements for our machine learning algorithms to make their predictions. Given that the process for making clothes hasn’t changed in over 100 years, it’s ripe for disruption and we’re giving brands the data they need to actually know who is buying their clothes so they can stop guessing and start using real data to make their clothes.

Of course, with this data brands can also recommend sizes to shoppers in-store and online, plug this data into their inventory management process, and even use it to improve ad targeting and marketing. This is the market we’re disrupting now, but like I said a bit earlier, there are a lot more markets to disrupt.

I see a world ten years from now where you get in your car and it knows your body measurements and adjusts the seat, steering wheel, mirrors, air vents, and safety system based on your body measurements, powered by Bold Metrics. We’ve also started working with some really interesting AR/VR companies and when you create your own avatar in the future, our tech should be at the core of this experience as well.

The Discovery Channel did a pretty fun segment on the things we’re doing in the AR/VR space last year, if you haven’t seen it yet you can get a little preview here, note it’s not the full segment:

I also talked about this on NPR around the same time last year, you can listen to that here if you really want to geek out. As you can probably guess by now, I’m a big believer in AR and VR, I think it’s going to change our world and get rid of all these screens that we know and love today. Yup, I think your cellphone screen, laptop screen, and TV screen aren’t just going to get thinner and thinner over time…I think they’re going away for good. I had the chance to talk about this at TEDx in Rome last year, if you haven’t seen that video yet, you can check it out here:

Okay, phew – guess I got a little carried away there, oh well – feels like if I’m going to talk about myself, the best place to start is what I do for a living so there ya’ go!

Now onto something not work related…and for those still reading, wow, you’ve read over 1,000 words so far and you’re still here, thanks for that!

One of my other passions in life is adventuring in the great outdoors. We live in San Francisco which is one of the best places on the planet for hiking and backpacking and that’s typically how I like to unplug. This past weekend we went to Point Reyes…which a lot of people confuse for a town in Northern California but it’s actually a breathtaking beautiful nature area with amazing hiking and backpacking that weaves through forest and onto pristine seemingly undiscovered ocean.

You will essentially go from hiking through something that looks like this:


and after a couple of miles, you’ll end up here:


Like I said, Point Reyes isn’t a city or town itself but there are four pretty cool little towns nestled in the nature. The four towns are: Point Reyes Station, Olema, Inverness, and Bolinas. Each of them are different, they’re all tiny having only one or two places to eat or grab a drink, and they’re pretty darn charming and well off the beaten path for most tourists.

After hiking on Sunday we stopped in Bolinas for lunch at the Coast Cafe, which happened to be the only restaurant opened at that point in time.


The funny thing about Bolinas is that it’s not actually very tourist-friendly. Instead the locals have fought hard to stop development and make sure it is well off the beaten trail.

About 50 years ago, hard-core Bolinas locals started stealing the town’s highway sign and they never stopped. The goal, conceived in back-to-the-land idealism, was to build a nature-friendly community without the distractions and economic distortions of tourism. (Source – LA Times)

It takes about an hour to get from San Francisco to Bolinas so it’s not too far and geographically it’s located in a pretty interesting location at the bottom tip of the Point Reyes National Seashore. Here’s a quick look at where it is on a map:


Last weekend we scoped out a number of different backpacking spots in Point Reyes and this weekend our plan is to enjoy 24-hours off the grid backpacking. It will be a pretty interesting juxtaposition as next Monday I’m heading to New York City for meetings which is just about as close as you could get to the exact opposite of backpacking in Point Reyes.

Okay, well it’s 10:00PM, somehow I’ve been able to write almost 1,500 words and if you’ve made it this far, heck just write a comment letting me know you made it. Oh and let me know if you want me to keep writing posts like these or if they’re just going to bore you to tears every week.

That being said, I hope you enjoyed a little break in the action from my normal daily posts and a look into my life. Either way, loved it, hated it, I want to hear from you – comment and let your voice be heard!

{ 13 comments… add one }

  • Michael June 11, 2018, 10:43 pm

    5’11” 157 pounds 39 Please email all clothes that will fit me perfectly. Thanks, Morgan lol!

    I use to live in Penngrove, CA and I totally remember someone stealing the Pepperwood street sign now I know why! Favorite place I ever lived in California as a kid and I do remember there were three small creeks near my house where I like to play haha.

    This post was not boring at all!

  • Undaunt June 11, 2018, 11:22 pm

    Can you add some of your domain sales in between. I use to remember when I was new then in domaining and your blog was one or the ones I check on.I remember some domain sales being mentioned .You can add that to spice up with your personal activities and business .

    Good to read how big your business has grown into.I could remember when you started as well and wrote about it also.

    Hope to see you grow so big because you had an idea and a vision and put in a lot to achieve your dreams.

    Best of luck always,Morgan.

    • Morgan June 11, 2018, 11:27 pm

      Thanks @Michael – glad you enjoyed it, appreciate the positive feedback!

      @Undaunt – thanks and yes, happy to share some of my domain sales in the future. That being said, as you know, buying and selling domains isn’t a big focus for me any more so I have a lot less to share there.

  • Handshakin Holmes June 11, 2018, 11:45 pm

    I made it!

    Also, about time you talk about bold metrics, it’s been years I’ve followed your blog and haven’t heard an update on anything related to that since it was fashion metrics! Sure I love domains, but an update on work is nice every once and a while. Long read, I normally prefer shorter, but kept my attention since I’ve been a follower for a while.

    • Morgan June 11, 2018, 11:51 pm

      Right on – thanks for reading and glad you enjoyed it Matt! And not to worry, I can’t imagine these will be that long in the future, once I started writing this post just took on a life of its own!

  • Kevin Kopas June 11, 2018, 11:55 pm

    Loved it!

  • Jose June 12, 2018, 5:54 am

    Everything you write about clothes and your work and research, congratulations.

    My desire always to be that a person or a couple (Daina and Morgan) of entrepreneurs, you were lucky in your project.

    Also read now that you are very fast and this is not good, the road is very long to get what tomorrow and the future can bring to the group of startups that are doing the same.

    I only say it to you, friend, never think straight, think backwards from others and you will get many surprises that you and Daina will know how to do with the time that will be long and very fruitful.

    You are also very aware of the database of your clients must have and work very hard more than you can believe is safe, this is the danger of today, tomorrow and the future, finally combine with other current sciences.

    If you want a good opinion of this friend to have in Spain do not hesitate to write me even if it is 1500 words I will respond with great pleasure.

    Happy Day.

  • Matt June 12, 2018, 6:23 am

    Made it! Keep it up!

  • Tom S June 12, 2018, 10:15 am

    Enjoyed it. You always write something that is uplifting and fun to read.

  • Nacie Rice June 13, 2018, 6:44 am

    Enjoyed your “personal” journal. Your relaxed commentary and informative comments are easy reads yet very informative. Keep them coming.

    I live in Meath County in Ireland but love reading about the “States” to where I have travelled many times.

    • Morgan June 13, 2018, 5:16 pm

      Thanks @Nacie – really glad you enjoyed it, based on the feedback I’ve had on this post it’s safe to say that Morgan Monday’s are definitely here to stay!

  • Manikesh Tripathi March 4, 2020, 3:44 am

    its Nice..Thanks For Sharing..

  • Jerry Rockwell May 5, 2020, 3:55 pm

    I understand that you work with Mark Cuban. I used to sit with Mark at the Suns Mavericks games in Phoenix and another friend gave me your contact name. You can give me a call at 602 377-2080 or pass it on to Mark. I have a very interesting investment that you and Mark would be very interested in.


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