Must-Watch: DomainSherpa Interviews Andrew Rosener

Unless you’ve been living under a rock then you’ve seen a welcome new face in the Domaining blog community this year – DomainSherpa. Michael Cyger has been putting-together some absolutely incredible interviews and he recently did one with Andrew Rosener of Media Options that I really think is a must-watch for Domainers of all skill levels.

If you don’t know Andrew he is one of the top Domainer-brokers out there and responsible for the $440,000 sale of earlier this year (go dot org!) which is currently in the top 5 domain sales for 2011.

I met Andrew at a conference last year and have to say – this guy knows his stuff. Andrew is one of those guys that has the right gut feel for Domains and he makes a nice living as a domain broker and investor. Andrew is also someone that I look to for advice in better understanding the domain flipping and sales market which as you all know is something I’ve been working at learning more about. Andrew has always taken the time to help me out and honestly the advice he gives is absolute gold.

If you want to learn about how to value Generic Domain Names, Andrew is your guy and the Domain Sherpa interview with Andrew is definitely a must-watch. Below are a few of the key points I thought Andrew brought-up in the interview:

  • Use the Google Adword Keyword Tool to find exact-match search volume and CPC
  • Andrew’s formula for calculating domain value – (# Searches) x (% Click-thru) x ($ per Click) x (24 Months)
  • Adding a hyphen to a domain name typically will make it worth 5%-10% of the corresponding non-hyphenated domain
  • For building a brand .COM is king
  • In hot lead generation spaces like insurance domains are more and more selling to lead generation companies rather than end-users

{ 5 comments… add one }

  • Andrew Rosener May 19, 2011, 7:13 am

    Thanks for the great feedback Morgan.

    After speaking with several other people I think it’s best we adjust that formula from 80% to around 35% – 40%.

    Keep up the good work.

  • Gene May 19, 2011, 7:30 am

    I fully agree, Morgan – Michael and DomainSherpa are a (very) “welcome new face” indeed. And while I’m pretty tired of seeing all the endless backslapping that goes on among and between domain bloggers, giving kudos to Michael is something that’s (already) overdue; because he’s single-handedly ‘raised the bar’ for this industry in the short time that DS has been published.

    I sincerely hope that other ‘leaders’ in the industry will begin following Michael’s lead of improving the level of professionalism in this space, creating real standards, and improving the overall image of domainers. Doing this isn’t just a ‘nice to have’ – it’s essential. It’s time to move away from the ‘frat boy’ mentality and up our game.

  • Michael Cyger May 19, 2011, 8:04 am

    Thank, Morgan. I appreciate your kind comments. I am merely a conduit – Andrew took time out of his busy schedule (like you did also), prepared thoughtfully, shared his methodology openly and welcomed comments, questions and constructive feedback. That’s the sign of a true leader.

    Thanks, Gene. I appreciate your support.

  • John May 19, 2011, 8:07 am

    Hi Morgan, is that formula true? I bought quite a lot exact match domains, for example one of them is 30,000 exact searches per month and cpc is about $3.5, I bought it for about $1,500 few years back, so I could potentially sell it for 30,000×20% (I guess this is the real number for #1 in my experience)x$3.5×24=$504,000.00 ?? wow that’s $hit loads of money, I would sell it even for $50,000 only

  • Avraham the boat Saltoun May 19, 2011, 10:58 am

    I did watch the interview, even before this post, while preparing something on the kitchen and it is really helpful for those trying to make it on trading domains. very good. BTW – make sure that your wedding won’t kill the romance, we don’t want your domain dollars going to any lawyer.


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