My Last Startup Monday: Announcing!

TGIM everyone and welcome to my very last Startup Monday here on! Don’t worry though, this doesn’t mean an end to my startup coverage but instead a dramatic expansion and new adventure! As you all may know my fiance Daina and I have been working on a new web software startup since Q1 of this year. What started as a simple idea has evolved into a full-scale platform and API that is already being used by 30+ beta testers all over the world. You may remember it under our code name, Xelot, however as we got closer to launch we decided on our final name choice – Appraiso!

Since the startup world has gone from an interest to a part of our everyday life we thought it was time to really go deeper and share our experiences. So I am excited to announce that there’s a new startup blog on the block and it’s called Startup Nook. Since we are just weeks away from launching our very first startup we thought the timing was perfect. We’ll be sharing all the gritty details from the good, the bad, and the ugly as we take our first startup into the real world. After hearing the experience of hundreds of startups this year we know that it’s not going to be easy and we won’t be afraid to share our failures along with our successes every step of the way. Running a startup isn’t easy and we’re not only going to be sharing what works for us, we’ll also be sharing what doesn’t!

startupnookAlong with covering our own startup adventures we will also be covering the startup space here in Los Angeles. There is an incredible startup scene that is growing here and LA is quickly becoming known as Silicon Beach. Daina and I will be interviewing some of the top founders in LA and sharing their adventures in building a Los Angeles-based startup. Of course we will continue to attend some of the top startup events and sharing live coverage to keep our readers on the pulse of the startup scene. will continue to focus on what my readers clearly enjoy – Domaining and Domain Development. I plan to put a lot more focus on case studies and going step-by-step through my process of building brands. I will also be covering more of my end-user sales experiences as I continue to see great results selling domains to end-users this year. I’m going to return my blog to its original mission – sharing my adventures in domain name investing!

So there’s good news for everyone! If you’ve loved my coverage of startups, get ready because there’s going to be more coverage than ever before! If you liked hearing about us building our very first startup, prepare to come-along for the adventure! As for get ready to more of the topics that you know and love and my complete focus on Domain Investing, Domain Development, and Brand Building.

After running this blog for over four years I can honestly say it has been one of the most rewarding experiences of my life. I can’t wait to take this to the next-level and start a new blogging adventure with Daina. What started as a hobby quickly turned-into a real business and we’ve gone through it all together. Get ready for the next evolution and an even deeper look inside my business, how we build our brands, and most importantly, how you can learn from our successes and failures to turn your own domain names into brands!

As always – thanks for reading and get ready – the adventure has just begun!

{ 12 comments… add one }

  • Dan December 12, 2011, 12:49 pm

    Hi Morgan,

    Congrats to you and Daina…much success with both!

    Which ‘Pier’ is in the photo? I have seen it many times, but I am drawing a complete ‘blank’…I know which ones its not 😉

    Best as always,

  • Morgan December 12, 2011, 12:56 pm

    Thanks @Dan – much appreciated! That is the Santa Monica Pier, just about ten minutes from our place!

  • Dan December 12, 2011, 1:14 pm

    @ Morgan…thanks, it would have ‘bugged’ me all day…

    I thought it was, but every time I thought ‘Santa Monica Pier’…all I could see in my head was the part where they have the “ferrous wheel’ etc… 😉

    Very nice area’s…from Redondo beach to Malibu


  • Jerry December 12, 2011, 1:15 pm

    Looks good Morgan, good luck and I look forward to following along as you launch another successful blog together =)

  • Morgan December 12, 2011, 1:18 pm

    Thanks @Jerry!

    These are exciting times and we can’t wait to share our adventures with the world!

  • Louise December 12, 2011, 5:28 pm

    Enjoy hearing the scuttlebutt up there in LA! 🙂

  • AndyO December 12, 2011, 7:06 pm

    Morgan, that is some seriously exciting news! Congratulations to both you and Daina!

    I’m going to be following your lead very very closely as I work through trying to start up something in the VideoConferencing / Telepresence niche 🙂

  • Morgan December 12, 2011, 7:18 pm

    Thanks @Louise!

    Thanks @AndyO – really appreciate it! Very exciting to hear about your own startup…can you tell us more – we’d like to learn more about it!

  • PPC Ian December 12, 2011, 8:30 pm

    That’s awesome news, congrats to you and Daina on your new blog. I’m going to follow Startup Nook closely. Also, big congrats on your upcoming launch of Appraiso – I really like that name. 🙂
    All the best,

  • Jason Thompson December 12, 2011, 11:36 pm

    Great times! Glad to see another powerhouse in the making. Startup Nook sounds like a great idea. Los Angeles needs more startup coverage!

  • Muzi Mohale December 13, 2011, 5:21 am

    Wow Morgan, what started out as a weekly column is now growing into a fully fledged niched blog…congratulations, you continue to inspired myself here in South Africa and I’m greatly honored to have discovered your blog. I noticed though that you don’t have any email sign-up form on StartupNook?

  • Morgan December 13, 2011, 8:37 am

    Thanks @PPCIan – appreciate the kind words and glad you like the name as well!

    @JasonThompson – thank you – we are very excited and completely agreed – LA needs more startup coverage badly!

    @Muzi – thank you very much – it is an exciting next step in our adventure! Right now you can access our RSS feed directly through the blog, but I like the idea of adding an email sign-up, so we’ll add it 🙂


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