My Thoughts and Analysis of the TRAFFIC Miami 2010 Auction Results

As you all know by now I couldn’t make it to Miami this year and I’m bummed that I’m missing what looks like an incredible conference. As always I’ve been using Ron Jackson’s DNJournal as my main source for catching as much of the excitement as I can from across the computer screen.

If you can’t make it to a conference you should always read as much as you can because you never know what little tidbits of information could provide inspiration for your own business. Of course there is absolutely no replacement for being there but missing both the show and the blog posts could cause you to miss some major trends.

Now that I’m stepping-up my game selling domains I am paying even closer attention to what sells in auctions at shows like TRAFFIC. We can all learn from what sells and what doesn’t sell and with each auction results I get more insight into pricing of my own domains.

I’m getting the auction results from DNN (one of my favorite blogs) that was there live-blogging the results. In total 49/219 domains sold which means that almost one quarter of the names sold – not too shabby! The total sales number was just shy of $500,000 which I know is low for what was expected. So let’s dig in a bit, see what sold, and I’ll provide my initial analysis of what this tells us about the domain sales market.

Before I get started it’s important to understand that this is just my analysis and by no means constitute expert advice or even the right analysis – it’s just my thoughts!

According to my rough count 20 of the 49 domains sold were non .com. This is a VERY surprising result for me as I expected non .com sales to make-up a much smaller proportion of the inventory that sold.

There was definitely some nice interest in product domains which is a trend I’ve been following this year – below are a few of the product domains that sold in the auction: – $1,900 – $8,200 – $3,000 – $13,000 and – $8,000

Along with product domains I was surprised to see the interest in “i” domains – domains that start with the letter “i”. I’ve always turned a blind eye to these however after seeing the results here it is clear there are some buyers in the space, here are some of the “i” domain sales: – $600 – $500 – $800 – $1,300 – $400

Another interesting trend was the popularity of .CM domains in the auction. Now this might have had to do with the low price-points but still I’m surprised with how many .cm names sold…is there something I don’t know? (It can’t be the typo traffic since I’ve heard from plenty of people that the typo traffic is insignificant on these names) – $1,000 – $700 – $800 – $500 – $500 – $500

In general looking at the results it looks like there are a lot of buyers in the $500 – $10,000 range but significantly less once you get above 10K which isn’t surprising but should tell you why you aren’t moving any names if you’re pricing all of them above $10,000.

So if you are trying to sell domains (like I am) you should be picking through auctions like these, comparing some of the names that sold to your own, and hopefully learning and modifying your strategy to fit the market. I’m still a newbie when it comes to selling domains but like a good sponge I’m learning and look forward to sharing some big sales with all of you sometime soon.

For now I’ve been enjoying over 2K/month in sales which after starting with $0/month is a nice plus business to add onto my real business – monetization. Still, I don’t think I’d ever want to do the sales game as a long-term thing, I’m just too darn addicted to passive income 🙂

Feel free to share your own thoughts, feedback, or analysis of the auction. We can all learn from each other, and hopefully sell more together!

{ 5 comments… add one }

  • Leonard Britt October 19, 2010, 7:48 pm

    Yes, I was surprised at the sales of .CO and .CM domains. Spanish .CO can make sense but the word coches is used in Spain while in Colombia the word used is carros. Another point to make is that at this conference there were some high-profile domainers who can speculate at levels the average domainer cannot. RSchwartz once bought for $200K which was a mistake but for him $200K is no big deal. That doesn’t mean the average domainer should be spending thousands on .mobi domains today. IMO one should pay more attention to the types of domains end users are buying and not the types of domains domainers are buying.

  • Dean October 19, 2010, 8:51 pm

    I have to admit, this is the first time I even remotely considered what opportunities and what fun it might be to attend a domain conference. Domaining is something I do in my pajamas from home in the comfort of my easy chair, why would I want to schlep around some convention hall with other Domainers?

    There seemed to be a nice vibe at this TRAFFIC conference that I never picked up on before and I know how beautiful Miami can be this time of year. I will have to make it a priority to attend a conference in the coming year.

  • Snoopy October 19, 2010, 10:41 pm

    “In total 49/219 domains sold which means that almost one quarter of the names sold – not too shabby!”


    22% is pretty awful in my view, I know some recent auctions have been in the teens but really in what industry would an auction selling 22% of inventory be seen a s good result? A normal auction clearance rate is 60-70%+. At 22% something is wrong.

  • Aniol October 20, 2010, 8:48 am

    I have never hear people use the word “fish” to describe pescado in Colombia, nevertheless sold for $11.000 in landrush auctions. why that?

    Did you get my point? No? I will explain it to you:
    If .co can be used globally in english why not use .co globally in spanish? After all there is a much bigger global spanish speaking community than it is for english. And … the correct (high level) spanish term for car is “coche”.

  • PPC Ian October 20, 2010, 3:23 pm

    Thanks for sharing! The product domains make seems to me but I am also surprised to see the “i” domains and .cm/.co domains. I could not make it either. I will be attending the next Traffic Laas Vegas for sure. Anyone have info on whether they will have Traffic LV in January?


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