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This morning Afternic announced the latest partner in their DLS Premium Network which boasts more than twenty partners. “We are excited to be including new partners such as Name.com in DLS. Through these partnerships we are realizing the vision of a unified aftermarket–bringing together domain buyers and sellers in a more efficient marketplace,” said Jason Miner, senior vice president of sales and business development of Afternic.

For those of you who don’t what the DLS Premium Network is, let me explain. First, let’s start with the basics, Afternic DLS is a the largest domain marketplace in the world. Afternic DLS Premium network gives sellers access to over 35 million prospective buyers every month. Domains sold through Afternic DLS Premium have sold for an average of 33% more than those sold through the standard DLS network.

Another great feature that Afternic offers is Instant Transfer. Instant Transfer takes all of the complexities out of transferring domains and makes it unbelievably easy to complete the sale process. This allows buyers to have “instant checkout” when they buy a domain. Just think about it, when you buy an electronic product online, don’t you want it right-away? Domains have long had a complex and overly time-consuming transfer process – Afternic is solving that problem with Instant Transfer. This is particularly important when an end-user buys a domain and wants to begin using it right away.

By adding Name.com to the Afternic DLS Premium Network both companies win by allowing their customers to easily buy and sell domain names. “The use of premium domain names to drive traffic and rank well through SEO is becoming more mainstream and is being used by small and big businesses alike.” said Bill Mushkin, CEO and Founder of Name.com. “Joining Afternic’s DLS allows us to connect more sellers and potential buyers through the industry’s largest reseller network, giving sellers the best chance to sell their domain and buyers the best chance to find the perfect domain for their project or business.”

In partnerships like these we as Domainers all win – it gives us yet another way to reach end users and an easier way to transfer names after a sale. It’s all a step in the right direction and I congratulate both Afternic and Name.com on the partnership…oh and Afternic keep em’ coming, the more the merrier!