Radix, the company that operates domain name extensions like .online, .store, .website, and .tech has seen a spike in domain registrations as more and more companies forge ahead in defining and expanding their online presence.
While everyone knows that more people and companies around the world have been registering domain names since the pandemic started, a lot of us don’t think about the wide range of domain extensions this impacts. I reached out to Radix to get some data and here are some of the highlights:
- 22% increase in premium domain registrations and 15% increase in premium domains revenue
- .online saw a 45% increase in premium registrations and 38% increase in revenue
- .store saw 70% in premium registrations and 93% increase in revenue
Sandeep Ramchandani, the CEO of Radix shared some good insights to share on the influx of registrations they’ve been seeing since March of this year:
“We have seen a surge in domain registrations across all of our extensions since March 2020. The pandemic has accelerated the transition from offline to online for business across the board. Also, with more time at hand, individuals are launching their blogs and side-projects online.
However, this surge in domain name registrations could be attributed to knee-jerk, reactive reasons which may not be backed by well thought out plans for longer-term use.
We modeled the 2008 recession and tried to see if we could notice lower renewal rates across the classic TLDs in 2009. What we found was that the renewal for names registered in 2008 was in fact lower than the averages in the preceding and future years. “It ought to be noted that the reasons underlying the 2008 recession and the current recession are vastly different. This recession is accelerating the need to go online and also because society is much more dependent on the internet today than it was in 2008-09.”(Sandeep Ramchandani – CEO Radix)
As for some of the premium domains that have been registered since March, here’s some highlights by category:
- Live.store (already being used by Microsoft XBox)
Video conferencing + Work From Home
Thanks to Radix for sharing all this data, looking forward to seeing what everyone does with all these domains!