New Tld Awareness Infographic posted this infographic about the new tlds.

Afilias and YouGov ran the survey in 2013 which involved over 4000 U.S. and U. K. adult Internet users. They focused on awareness, trust, and reactions to new gTLDs. The answers are revealing. Following are selected rough synopses of their findings:

  • Only 22% of consumers are aware that new website addresses are being introduced.
  • About 30% of consumers who came across to a website using non-Roman characters in its address would be uncertain, untrusting, or navigate away from the website.
  • About 33% of respondents said they would be neither more nor less likely to trust that they are buying legitimate goods from a dot.brand website.
  • About 54% consider extensions like .com most trustworthy.
  • About 20% think that new TLDs would be equally trustworthy.
  • To buy a pair of sneakers online, the vast majority would go to a .com address.
    About 13% said they would buy from a site like
  • Out of larger companies, between 30% and 50% have some or full awareness of new gTLDs.
  • This was significant… they asked, if a participant visited a dot.brand site, who would they think was in control of the site? 45% said “Only entities under control of the Brand”.
  • Finally, about 15% of the participants answered that once dot.Brands were introduced, that brands who didn’t own their own would seem “behind the times”.
The above statements and graphs are rough estimates of the results.
You can get full details of the studies at .

Infographic - New gTLD Awareness 


{ 5 comments… add one }

  • HowieCrosby August 16, 2013, 10:27 am

    Thanks for the data there Morgan, I’ve printed it out, and I like the Art Deco type face on the IG 🙂

  • HowieCrosby August 16, 2013, 10:33 am

    Ahh Sorry Raymond of course you’re the man with the IG’s, good work, you source some great artwork.

  • Raymond Hackney August 16, 2013, 10:38 am

    Thanks a lot for the nice words Howie, glad you liked it.

  • HowieCrosby August 16, 2013, 10:53 am

    It’s an honour Raymond.

    Actually, if you look at “About 54% consider extensions like .com most trustworthy” it would seem quite LOW, considering the .com is considered the king of the extensions, I would expect this data post new gTLD etc, but am slightly surprised by it at this stage.

    70-80% would seem a natural stance to me?

    Thanks, Howie.

  • Vance Hedderel, PR, Afilias August 19, 2013, 10:08 am

    The bulk of information used in this infographic was excerpted from a longer Afilias / YouGov survey released in 2Q13 and is available for reading at

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