Not all .com’s are valuable. Not all GTLD’s suck. Alan Dunn tells it like it is in this tweet.

One of my favorite people in the domain industry is Alan Dunn. Alan has been in the industry a long time and along with investing and brokering domains he’s also written about the topic quite a bit as well.

What I like about Alan is that he’s not afraid to speak his mind and tell it like it is, and this tweet from him last Friday was one of my all-time favorites:

Now I’ve said it many times before and I’ll say it again – I personally don’t invest in new gTLDs, my focus is .COM. At the same time, I always find it a bit crazy when people talk in absolutes and say that nobody can make money with new gTLDs or that anything but .COM is a complete waste of money.

The reality is, we all take different paths, and yes, there’s no argument that .COM is the most proven path, but there’s also no argument that a LOT of people are sitting on portfolios of .COM junk. Domain Investor Logan Flatt said it best in his response to Alan’s tweet:

This week Rick Schwartz also echoed this point and expressed his frustrations with people buying junk in a tweet yesterday:

Rick Schwartz worthless portfolios

The reality is, you can buy only .COM and still end up with a bunch of garbage, like the example Rick gave above, Goldrush(dot)com is a great domain, RushGold(dot)com is garbage.

The point Alan makes is a good one and I’m glad he said it because it really needs to be said. There are no absolutes in this world and when it comes to domain names there are opportunities everywhere. Heck, Rick is putting his videos on, he sees the value of .TV for branding here as do I. Now would I go invest in a bunch of .TV names, nope…but brand on it when the content is video, sure.

It’s time for all of us to realize that while I think we can all agree .COM is king, that doesn’t mean all .COMs are good investments. At the same time, while we all agree buying nothing but new gTLDs would probably be a mistake, this doesn’t mean any new gTLD investment is. Let’s be okay having conversations about how we’re growing and evolving as an industry and that means moving away from absolutes and starting to talk more about opportunities, what’s working, and what isn’t.

What do you think? I want to hear from you, comment and let your voice be heard!

{ 6 comments… add one }

  • Snoopy September 24, 2019, 2:41 am

    Very few ntlds are valuable whilst a large number of .com’s are. Don’t spend your time chasing long shots.

  • Alan Dodd September 24, 2019, 9:30 am

    GTLDs — this is speculation and/or gambling
    dot-com — this is investing in a commodity at different levels, could also of course be the person is gambling. has an appraisal of $3,351 per Godaddy, personally I would 100% register it or buy it for $20.

  • Alan Dodd September 24, 2019, 9:31 am

    Forgot to add: just because the person is gambling, that does not necessarily mean they won’t win.

    • Snoopy September 24, 2019, 3:30 pm

      How many people do you know who have made money from gambling? And no I don’t mean the guy who talks about winning $1,000 in a night whilst losing money every other night.

      Nobody has made a profit buying new tlds. The people who claim to have also say they no longer buy….join the dots.

      • Matt September 29, 2019, 3:43 pm

        I’ve made a profit buying new TLDs (99% .nyc domains). Even wrote an article about it and follow up articles with two $20 to $7000 flips.
        Oct 2014 – 2017 built a portfolio, turned down offers, kept buying
        2018 was the first year I was in profit. Renewals ~$20k, revenues $30k+, growth since Oct 2014 more exponential than linear. 2019 I may hit $45k in sales!

        But listen, I sell .coms too and .uks – A just sold a hand reg .com from 15 years ago… for $25k.
        My biggest ever sale and so I love .coms too.

        Funny thing about that sale was that it was the easiest sale ever. Easy to feel like a genius after turning a $500 initial offer into a $25,000 sale. From initial Efty offer to Escrow, push transfer and funds in my bank in a 5 days. I now understand why many brokers let that feeling go to their head. Reality was, I got lucky with the sale.

        I also think that businesses/startups are getting smarter and are looking to non-.coms. Personally I just think .coms are boring and over time their dominance will decline. The non-.coms are making the web a more colorful, organized and interesting place. End users are loving them too. Why do investors begrudge them that? Well, simply they’re afraid because the equilibrium has been rattled – who knows where it will rest?

        But sure snoops – no ones making money in the gTLD. I know you’ll continue to deny and that’s because your default is negative and you’ve tried, unsuccessfully, to benefit from these opportunities. You’re jaded.

        Snoopy at some point maybe you should be open to other people’s information and perspective, or leave the game.

  • John September 30, 2019, 11:01 am

    All very nice, but if Alan Dunn does not include the issue of short vs. long which has been the subject of the most cynical brainwashing, groupthink, (extreme) stupidity and even apparent lying by some that I have observed in the industry then he is a lying sack of you-know-what himself. It is certainly conspicuously absent from his statement.

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