One quick tip for doing outbound domain sales on LinkedIn

Selling domains LinkedIn

I’ve been talking a lot more about outbound domain sales on my blog since I got back from NamesCon because, well, that was one of the things I heard people talking about the most. I’m a big believer in constantly learning from others and adapting your own strategies over time. While you can stick to what worked for you last year the time will come when things change and that no longer works, which means, like the saying goes – adapt or die.

Okay, that’s a little dramatic since we’re just talking about domains. Let’s update the saying and instead say, adapt or miss out on selling a domain, or two.

One of the key takeaways I had from the people I talked to at NamesCon about their outbound sales techniques was the shift from email to LinkedIn. For those who have used LinkedIn for outreach before you probably know about InMail – LinkedIn’s internal email service. The challenge with InMail is it only allows you to send a certain number of InMail’s per month…then you have to pay more.

So how can you do more outreach on LinkedIn without paying for a zillion InMail credits? Notes in connection requests.

When you make a connection request on LinkedIn, you’ll see a button that says “Add a note” – this does exactly what it says, allows you to add a note. Multiple people told me that they used these short notes to mentioned a domain name they owned that someone might be interested in.

I haven’t tried this yet myself so I can’t tell you from personal experience but I did hear this come up multiple times so it seems to be working for people. This weekend I’m going to kick off a small outbound campaign and I’m going to give this a shot, I’ll let you know how it goes.

With notes you are limited in the amount you can write so short and sweet would seem to win the day here. I’d be curious to know if any of my readers have tried this technique and if you have, how’d it go?

{ 5 comments… add one }

  • Aman Tibrewal April 8, 2020, 10:10 pm

    Adding a note in LinkedIn requests works as charm for me. Also, in this way I get the leads filtered, since those who are not interested might not accept the invitation in the first place.

    Reply
  • Spike April 9, 2020, 7:01 am

    I like the idea but it’s tough for us domainers with two jobs. My “real” job might have issues with my domaining side gig. If I send out requests with offers, I think people would be confused because my real industry and side gig don’t mesh. And I can’t set up my LI account for only my part-time domaining biz because my real job may find it. LI won’t allow dual accounts unfortunately. Any thoughts?

    Reply
  • Mike April 9, 2020, 8:45 am

    Yes, I’ve used this method recently and it resulted in a near sale. I say near because the $14K transaction was in escrow right when the covid crisis started gaining mainstream traction. And with the isolation the buyer couldn’t get to the bank and eventually backed out.

    But nonetheless I’m still confident this is a great way to use linkedin outbound prospecting without having to shell out money for their premium program.

    Reply
  • Igor Mironyuk April 10, 2020, 12:58 pm

    I used that strategy but no luck.

    Reply
  • Raymond April 10, 2020, 6:39 pm

    I post domain name articles on Linkedin and let the followers to engage if interested. https://www.linkedin.com/in/raymond-chai-b7077b37/detail/recent-activity/

    Reply

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