One regret from last year I’m not going to regret this year – listing domains on BrandBucket


I’ve been a fan of BrandBucket for years now and I regularly send friends of mine to their site when they’re trying to find a good domain for their startup. What I find startup founders like about BrandBucket is transparent pricing and a transaction process that isn’t insanely confusing like it is too often when you’re buying a domain name. Here’s the process for those who might not have bought or sold a domain at BrandBucket before:

This leads to my regret from last year.

I didn’t submit any domains to BrandBucket 🤦‍♂️ So even though I was telling people to go there, I wasn’t submitting my own names and getting them in front of startup founders and entrepreneurs. This year that’s going to change.

While I’ve heard people complain about fees in the past, it’s important to note that BrandBucket doesn’t have a set commission, it’s a sliding scale based on the price of the name. At the same time, I’m never that concerned about commission as it’s pretty easy to just build it into my asking price. At the end of the day, most of the domains I sell are in the sub $5k range so if I have to increase a domain from $2,000 to $2,600 I don’t think I’ll lose a single buyer and I’m happy to pay the $600 to get my domain in front of more potential buyers.

Last year BrandBucket kept coming up at every domain event I went to, which kept reminding me I need to submit domains to them…and well, better late than never so this is the year. I have a batch of twenty names I’m planning to submit this month and we’ll keep it rocking from there based on how many get accepted.

There are two ways you can deal with regrets:

  1. Keep on regretting them
  2. Do something about it

I’m going with option two for now 😊

{ 6 comments… add one }

  • Kevin January 16, 2020, 8:12 pm

    Morgan, you’re gonna raise your $2000 pricing to &2600 to make up the 30% commission, yet if that name sells for &2600, minus BBs 30% commission your net will then be $1820. Of course a sale is a sale but on this example BB technically costs you $180 to have your domain listed ‘only there’ due to their exclusivity requirements. Higher priced domains more. I guess it’s a jump ball decision to list there.

    • Morgan January 16, 2020, 8:16 pm

      Fair point, sorry – my math was off there, but you get the idea. My point is, I’d rather sell than not sell and I don’t think a buyer that could spend $2k would decide not to buy at $2.6k or $2.8k FWIW.

  • Noone January 16, 2020, 9:55 pm

    U regret your decision after seeing your name getting stuck in 41 to 45 days long review.

  • Emeka January 16, 2020, 10:29 pm


    Just list with a BIN at afternic and sedo instead.More exposure there than brandbucket.Yes names sell there and also does in other market.If your brand name is unique it would also sell itself if it catches the eye of a buyer .

    Just turned down 1k on a made up brandable and i see a hyphen on same name so buyer offering to buy.Listed high on afternic and left high on my efty lander but buyer contacted me using whois and said he wants to buy if price is right so i quoted mid 4 figures and we would see.Will come report back if all goes smooth.

    Do not give exclusivity to brandbucket and wait Morgan.List at your price on sedo and even own lander.

  • Richard B Morris January 16, 2020, 11:32 pm

    I personally met with Margot Bushnaq and her team at NamesCon in Vegas last year, and they promised to help get some of my domains listed on their site. I gave Margot a few examples of some of my domains which she claimed she liked. I was assigned a rep who left BB within 90 days never to hear from BB again despite my efforts to reach out.

    Their customer service, at least in my case, was deplorable. I emailed Margot several times and NEVER got an answer. I would guess someone from BB is reading this, and if they want a second chance for my business, I would recommend you contact me as soon as possible.
    757 439-9902

    • Margot Bushnaq January 17, 2020, 4:36 pm

      Hi Richard,

      I’m sorry to hear of your issues. Our seller coordinator that you met in Las Vegas departed suddenly, and we are still picking up dropped balls from that — I apologize. As far as our customer service, it is a well known fact that our support staff is amazingly friendly and responsive, just ask any seller who has worked with them through our normal support channels (support email, Facebook, Twitter). Support emails sent to the CEO at most companies will probably get lost in the shuffle.

      It sounds like you got stuck creating an account and submitting your names to the marketplace. I will have our team get in touch with you to walk you through it.


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