No matter where in the world I go, I see a startup branding on a one-word .CO domain name. In July I was in Denmark and one of the top scooter companies there, Wind was branding on Wind.co.
Then, I get back to SF and I’m walking to the office, and there it is again, another startup, another one-word .CO, this time with Nura.co a new headphone company.
Today I was taking a look at DNJournal’s list of top domain name sales and there’s .CO again, taking the #3 and #4 spot with Generate.co selling for $39,500 and Octane.co selling for $27,500.
As we all know, .CO has been popular with startups for a long time but I have definitely seen the popularity grow a lot and it really seems to be on fire now.
This of course make a lot of sense, .CO is short, easy to remember, and is a generic TLD so doesn’t peg a startup to a specific niche like many of the new domain name extensions do. And then there’s price. A domain like Generate.com would likely sell for six-figures so buying the .CO for under $50k is a great deal.
I can still remember the early days of .CO, I was there with Juan, Lori and team at TRAFFIC in 2010 when they were getting everything off the ground. It’s been amazing to see the growth and I still get goosebumps when I travel halfway around the world and see a .CO name being used by another innovative startup.
Congrats to the whole team over at .CO and congrats to all the startups crushing it using .CO domain names!