Online Flower Company TheBouqs.com Spends $40,000 to Upgrade Their Domain

Bouqs.com sold for $40,000 on Sedo and the buyer looks to be the online flower company TheBouqs.com.  The domain was registered in 2009 and held the whole time by the same registrant, a gentleman out of Lebanon. The company has its name thebouqs.com under privacy at Go Daddy and was regged in 2012.

The company was featured in Forbes in May 2013:

Just launched in November, Venice Beach, Calif.-based The Bouqs fits that profile, even as it ups its exposure with events like one with Jessica Alba last month. For founder and CEO John Tabis, a veteran of ShoeDazzle and Walt Disney DIS -0.17% Co., the record sales the company saw on Mother’s Day and its ability to handle the volume without major problems is a sign that his company has prospects to stick around for the long haul.

The Bouqs works by sending flowers directly from partner farms in Ecuador directly to shoppers’ destinations in the United States without local involvemnt or a middleman (except for the customs agents who clear the shipments through). Because it works directly with its supply, the company is able to cut stems to order and get its ‘bouqs’ to consumers within four days, fewer than the 10-14 days Tabis says is typical for the competition. While that alone isn’t unique, the has another hat-hanger in its flat pricing model: every arrangement costs a base of $40 dollars regardless of calendar date or flower type.

The Bouqs still had a lot to prove in November when Tabis first briefed me on the company, though the appeal seemed there: fresh flowers without the mass-market customer service issues of entrenched players like 1-800-Flowers and ProFlowers. The Bouqs stood out against those older, larger companies’ history of extracting more revenue through confusing special offers and rebates or aggressive marketing email campaigns.

But Tabis couldn’t prove that the service wouldn’t have its kinks, and FORBES waited to try The Bouqs out.

Read the full story here

The company has a nice following on Facebook with over 138,000 likes.

{ 4 comments… add one }

  • Nick Nelson May 29, 2014, 12:49 am

    Bouqs was also featured on Shark Tank not too long ago.

    Reply
  • albert May 29, 2014, 8:32 am

    @Nick
    Exactly.
    I could not remember if it was Shark Tank or Dragons Den Canada.

    Also, I guess that’s $40,000 less that will be spent on the new Gtld’s.

    Reply
  • Viljami May 29, 2014, 11:08 am

    If I remember correctly, Barbara Corcoran wasn’t that impressed with the name. Dropping “the” sure helps a bit.

    Reply
  • albert May 29, 2014, 3:02 pm

    Well, http://www.Flowers.com, http://www.Roses.com sounds easier to remember then http://www.bouqs.com

    But, hey, what do I know.
    They are making money.

    Reply

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