.OOO CEO Predicts over 2M registrations in first year

Today The Economic Times did a story about .OOO with some pretty interesting quotes from the CEO. I wrote about .OOO last week and I definitely don’t want to look like I’m picking on them. I’m all for anyone who wants to take a new gTLD and make it something big, at the same time, sometimes I’m left scratching my head trying to understand the logic…

Here’s the quote:

Infibeam’s chief executive Vishal Mehta told ET that the company, being the sole owner of the global top level domain (gTLD), has seen massive interest from top brands across sectors worldwide that have registered for the dotooo domain names for their companies.

“We expect a couple of million registrations within a year,” Mehta said

(Source – The Economic Times)

While it may sound crazy when I dug a bit deeper I discovered something very interesting. Infibeam, the company that owns .OOO, also happens to own the exclusive rights to sell iPhones online in India. Last I checked there were 1.2 billion people in India, and while many people won’t have an iPhone, just a small fraction that do is still a pretty big number.

I think this just might be how .OOO plans to get over the 2M mark in over a year. So I’m scratching my head a bit less but at the same time I’m wondering, can they really pull it off?

{ 18 comments… add one }

  • Eric Borgos October 29, 2014, 6:31 pm

    I thought .xyz was bad, but I would choose .xyz over .ooo any day. Maybe it will do well in India due to the large population of mobile users, or maybe it will catch on from their marketing campaign, but it seems like a big risk for the registry to take. They should at least give a good reason why people would want to buy it (like how it is easy to type on a mobile phone keyboard). Also, I think the “zero vs letter o” confusion is a big potential problem.

  • Anthony October 29, 2014, 7:03 pm

    It is also apparently the Russian abbreviation for the English “Limited Liability Company” so perhaps it receives a lot of registrations from Russia too?

  • Pierre October 29, 2014, 7:52 pm

    Let’s hope that the extension becomes popular because I got the following .ooo :

    and my favorite: casin.ooo (that one, the ooo makes sense and I think it’s an awesome name)

    Also don’t forget that .ooo is the only true generic after .xyz of all the new gtlds that came out yet. I like .ooo better than .xyz and I got pretty good .xyz (investor.xyz, change.xyz, hacking.xyz, outdoor.xyz and more). Id use .ooo before .xyz for my personal projects.

    It doesnt mean anything right but it looks good. Does it really have to mean anything? What about io? People use it because it looks good, sounds good. What about .info? I see a lot of websites using .info that have nothing to do with an informative website.

    Well .ooo is 100% generic, 100% multi-language (every language that have a o can use that name right?), looks good, is easy to remember and is the most easy to type of all.

  • Ron October 29, 2014, 8:42 pm


    The only thing you forgot .ooo means nothing when it comes to a commercial standpoint.

    Reg fee is one thing, but to have someone pay a premium aftermarket price for such an extension is another thing.

    You are really stretching your optimism based on your feelings when comparing to similar .com types with a single o, or even double, but when you get to triple, it really becomes worthless.

  • Acro October 29, 2014, 9:31 pm

  • Jean Guillon October 30, 2014, 2:34 am

    Last week they had 277 registrations, this week more than 31 000. It is the .XYZ method I would say.

  • Andy Brier October 30, 2014, 5:42 am

    Jean, they have 599 registrations as of 30th October.

    31,282 so-called ‘reserved’ registrations were dropped from the zone file on Thursday 23rd and they’ve added 59 since then to stand at 599 today.

  • Anil Kumar October 30, 2014, 6:34 am

    Almost all the online retailers including Amazon India are selling iPhones. I don’t think Infibeam has any exclusive rights.

  • Konstantinos Zournas October 30, 2014, 8:14 am

    About 30,500 of them are the premium reserved domains.

  • albert October 30, 2014, 9:03 am

    Sorry I this sounds like a stupid question, but is this:

    or is it the letter ooo

    I still have not been able to figure this out.

  • Konstantinos Zournas October 30, 2014, 9:18 am

    It is the letters ooo. (not 000)

  • Joe October 30, 2014, 6:02 pm

    I’ll be brief to answer your question that you do in your post ..

    If they can do that more than 2 million free sacred cows in the streets of India and for Hindus what is sacred is easily purchase at a price of Chinese imports. Original are never as sacred cow.

  • Sri October 30, 2014, 11:12 pm

    The domain name game has changed in the past couple of years (and several new gTLDs later) from commanding premium secondary market to being irrelevant! Unless, it was a very short, highly memorable name or was a vanity name. A domain name after all is just a “memorable” character string of up to 64 characters to hyper-transport your browser (and you) to some server in some corner of the world (wide web) with an obscure looking 4-part (IPV4) numeric address, now shifting to a 6-part (IPV6) hexadecimal address.

    Just remember, whatever sensible or nonsensical string we come up with, “quick recall” and/or “easy reproduction” by the “target audience,” will always be the keys for a good domain name.

  • kemji October 31, 2014, 2:02 am

    this CEO is a DREAMERRR!!!!!! this is almost no chance .OOO will have 2M regs in a year. i wish i could bet some money on this 🙂

  • Jean Guillon November 1, 2014, 2:20 am

    @Andy: What is the idea behind dropping so many domains?

  • Anil Kumar November 1, 2014, 2:57 am

    @Jean: There are about 650+ actual domains in the ooo zone file as of today. Out of this about 358 are actual domains. The rest include a lot of test domains (eg: 1zw0o-bulk-1395942858508-114.ooo).

    The 31,000+ domains that were removed from the zone file are not really dropped. If you do a whois lookup for any of these 31,000+ domains it will show up as “registered”. These are most probably on a “reserved” list. Almost all of these domains are registered through a single registrar called “GTLDPREMIUM” and the registrant is “Verisign Customer Service”.

  • Jean Guillon November 1, 2014, 3:10 am

    I’d say they are registered, we have the same issue with .MAISON new domains, there is an important SLD blocked list but these do not appear as registered (http://ntldstats.com/tld/ooo & http://ntldstats.com/tld/maison).
    My understanding of this is either (1) these names are registered to publicly demonstrate that this TLD is successful (because many domains are registered and whatever is done with them) or (2) these remain Premium domains waiting to be activated. Is that possible?

  • Arpan Modi July 23, 2015, 7:27 am

    This new TLD will be surely successful because it has that amazing thing like a easily memorable . that’s why i am predicting that this will rock the stage


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