Yesterday I wrote a post reviewing what worked and what didn’t work for me in the Domain Development space in 2011. In this post I referenced my goals for this year coming down to four sites a month in 2012. We I’m excited to say that our first brand is now live and still in it’s very early stages but I thought it would make a great case study to follow. The domain name is TrackCredit.com and I originally purchased this when it expired in late 2010.
So let me first explain a bit about how this site was build and then I’ll tell you what’s ahead for the Track Credit brand. The site itself is 100% hand-coded in HTML/CSS by my team. Most of the graphics were custom-made with the exception of the image (from iStockPhoto) and the banners came from Graphic River. Both of these are great resources for getting high-quality images and web elements for really adding some sparkle to your sites.
We secured TrackCredit on Twitter so we own our brand on Twitter as well as TrackCredit on Facebook. To really own your brand online I think that owning the exact-match Twitter and Facebook handles are important. This is not always possible so as long as you append the word COM, NET, or ORG to it you’ll still get close. That being said, just like there is only one TrackCredit.com, there is also only one Twitter.com/TrackCredit and only one Facebook.com/TrackCredit.
The site went live on Monday and we put-up an ad on Facebook the same day to begin attracting fans. I find that sometimes you have to change your ad a bit to improve your CTR and I made a small adjustment yesterday morning that really made a big difference. In the beginning before a site gets a lot of organic traffic I find that Facebook Fan pages can drive some really nice targeted traffic from people with an interest in the niche. I specifically targeted people on Facebook that listed “Debt” as an interest along with several other related terms.
My team will start managing the Twitter account daily and start by following some of the top people in the space and retweeting and sharing interesting articles. There is no ad on this page as the focus for TrackCredit.com is going to be lead generation. The next step will be to add more content which we’ll be doing in the form of a blog that we’ll start by updating weekly. Building a brand takes time and I have no plans of generating any kind of significant revenue from this name for at least six months.
Some of the domains we develop are in niches that can generate revenue much quicker but credit/debt sites tend to take quite a bit longer due to how competitive the space is. As always I’ll be taking all of you along for the ride. We’re starting with a clean slate, no traffic, no revenue, and not ranked for a single term in Google. Get ready everyone, it’s time to build a brand!
If you want to take a look at some of our other brands you can check-out LintonInvestments.com.