Going into 2021 I can tell you that a majority of the domain names I add to my portfolio will be .COM. This was my core focus last year and I don’t see anything that would change that for 2021. At the same time, like many investors, I do always keep a small chunk of my portfolio in non .COMs that I think will make good investments.
My general rule of thumb for myself when buying outside of .COM is – could I see this name sell for six-figures in .COM? In some cases, I can look on NameBio and see the matching .COM did sell for six-figures but often I have to go with my gut. This usually means my focus is one-word domains and I’m biased towards positive action words.
All that being said, when it comes to non .COMs that I’ll be buying this year I see three key domain extensions that I’ll be focusing on:
- .IO – I’ve been investing in .IO for over five years now, it has always been my top performing asset next to .COM so will continue to be my main squeeze in 2021 🚀
- .GG – every year that goes by I get more and more bullish on .GG. I watch eSports a lot more than regular sports and I see .GG everywhere. I started buying .GG names maybe two years ago, own maybe 20, haven’t sold one yet so the jury is still out on if they will turn out to be good investments 🤷♂️
- .AI – I’ve mostly held off on .AI for the last few years because I don’t like the high holding cost for these names. Depending on where you register a .AI name you can expect to be spending $100/year or more for them so unless you can get truly premium names that will sell, I can see .AI really cutting into your profits over time.
What are you investing in alongside .COM?