Well the moment we’ve been waiting for has finally come, tomorrow is Mutants and the team over at Bored Ape Yacht Club just shared the details that we’ve all been waiting not-so-patiently for. So here’s the scoop.

The launch will Airdrop of Mutant Serums (how cool is that!!) will take place at 5:00pm EST. A snapshop will be taken of all bored apes an hour earlier at 4:00pm EST. The team wanted to note that there is not advantage to moving apes around to separate wallets. The launch itself will take place at 6:00pm EST. Here’s the official announcement from the Discord:

Bored Ape Yacht Club Mutant Announcement

I know what you’re going to ask next, what the heck is Mutant Serums?

Nobody knows anything about Mutant Serums except for the fact that they will be insane. That being said, we know that this all has something to do with breeding so my guess is people will get different serums that will allow them to create different types of mutations and breeds of apes. Once again, just a guess, no insider knowledge here.

Also I’d like to dispel a rumor that’s been going around w/respect to Mutants. There seems to have been some confusion around the role dogs would play here. From everything I’ve seen you do not need to have a dog (i.e. BAKC) to participate in Mutants. I think the confusion started because there is something in Roadmap v2 around having an ape and a dog, but that doesn’t seem to have anything to do with Mutants or Mutant Serum.

I have cleared my calendar for tomorrow, and I’m already really excited, the Mutants are coming, or the Mutant Serum, or both – I guess we’ll just have to wait and see. One thing I do know is that the whole crew at Bored Apes has been working non-stop on this so it should be something awesome.

Here we gooooooooooo!

Disclaimer: The above references an opinion and is for information purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.


When I first looked at Bored Ape Yacht Club it was two days after minting, and I remember thinking, hmmmm – 0.35ETH for a JPEG of an ape, not sure that makes any sense. Then I joined the Discord, saw the activity, noticed people were changing their profile pictures on Twitter, and FOMO set in. Had I missed the boat? Was I too late?

Without doing any research I just jumped in and bought this ape who I lovingly call, for obvious reasons, Captain Morgan. It’s still pretty wild to me that I paid 0.4455 ETH for Captain Morgan and now I’m ignoring $104,000 offers, but that’s how much the world has changed since May.

Captain Morgan Bored Ape Yacht Club

When I bought my first ape I picked him based on his Token ID, 566. My thinking was, the lower the token idea, the more valuable the NFT will be. I was wrong. The Token ID has absolutely nothing to do with rarity, and while I love Captain Morgan, he’s not that rare, he’s clocks in at 7,100/10,000.

Shortly after I bought my first ape I learned about Rarity.Tools, and completely changed how I looked at NFTs and also launched my interest in studying and analyzing traits. It became a bit of an obsession and before I knew it I was studying ape after ape, trying to understand what traits were rare and valuable vs. which were rare but not as valuable, which might sound confusing but is an important distinction to make.

If you’re just getting started with NFTs, I spending a lot of time on Rarity.Tools studying rarity traits – you really want to get to a point where you can see an NFT and immediately identify the traits and rarity. With Bored Apes I used to quiz myself once I felt like I had a good handle on traits and rarity. I would pull up a Bored Ape and guess what the top three most-rare traits were.

Then I started to go deeper and began looking at the floor price for traits. You can actually sort traits by highest floor on Rarity.Tools, here’s an example:

As you can see with Captain Morgan, the Work Vest is both the rarest trait and the trait with the highest floor sitting at 42ETH. Like I said above, it’s important to note that some traits can be less rare but more valuable, and you can see that with the “Mouth – Bored Unshaven” which is far from the second most rare trait but has the second highest floor.

A mistake I think people make when they’re getting started with NFTs is to look at something like the Sea Captain’s Hat, which I love, and is technically my second rarest trait for this guy, but is the 5th most valuable trait based on the floor price.

But there’s a complexity that’s important to note here, and something that I think makes NFTs so darn interesting as an asset class. The floor of traits changes over time. Let’s say Christie’s does a Bored Ape auction and includes an ape with a Sea Captain’s Hat, this trait could pop and suddenly move to the top with a higher floor than the Work Vest. This is why it’s so important to stay on top of the projects you’re involved in or looking at being involved in, studying the traits, and paying attention to things that could move one trait or hurt another.

This brings me to my last lesson learned, rare traits that can potentially hurt the value of an NFT. There are some traits that are rare but that people in general consider ugly or undesirable. A good example of this in Bored Apes is the “Eyes – Coins” trait. I’m sorry to pick on this guy below and I hope the owner doesn’t hate me after this but the reality is, this ape would be a lot more valuable if it had normal eyes. As you can see, by actual rarity, only 479 out of 10,000 apes have coins over their eyes, so it’s a lot more rare than things like Blue Background or Brown Fur, but when you sort by “Highest Floor” on Rarity.Tools you can see that it just doesn’t carry as much value.

Bored Ape Yacht Club Negative Traits

You’ll want to look out for traits like this and know the impact they could have on the overall value of the NFT. I’m not saying this ape is worthless, heck, it’s an $100,000+ NFT, so it’s still damn valuable, but if he had normal eyes, he’d be worth a lot more.

Well as you can tell, I could go on and on about this but I’ll leave it at that for now. As a quick review – I can’t emphasize enough how important it is to really understand a project, study the rarity traits, and really understand what you’re buying. Like any investment, the more DD you do before you buy, the better chance you’ll have of getting an asset that continues to appreciate over time.

Also, last but not least, remember, these are still the early days and anything can happen here. Do not mortgage your house, take out credit card debt, or put money that you actually need into NFTs. You’ll need to be okay if all your NFTs go to zero some day because that could happen. Thanks for reading and happy trait studying! 🕺

Disclaimer:The above references an opinion and is for information purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.

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Okay, I know what you’re thinking, “Morgan said rad.” I did. I think it’s back, isn’t it? Well if it isn’t, you can let me know that I sound like someone from the early 90’s and I’ll strip it from my vocab, but for now I’m going with it. I also think it’s one of the best words to describe what’s been going on at Efty, the world’s largest commission-free domain name marketplace.

Efty Dashboard

I’ve known Doron, one of Efty’s founders for quite some time now and one thing that’s always impressed me about him is his passion for learning from users and delivering features based on what people want. I’m also kinda surprised Doron doesn’t raise his prices because, as a long-time user I feel like I’m now using the pro version of the product given how many features have been added since I started.

So I wasn’t too surprised when I read a recent announcement from Efty that they had taken in a bunch of user feedback and rolled out some new features. Here’s a highlight reel of what’s new:

Installments + Lease-to-own on your Efty-powered marketplace

Adding installments/lease-to-own was one of the most-requested features by Efty users and they added it back in July. If you missed that announcement you can read more about it here. Now Efty has upped the ante by adding this functionality to Efty-powered marketplaces.

If you don’t know what Efty-powered marketplaces are, this is a pretty slick feature offered by Efty that allows you to create your own marketplace with your domains. If you want to see a sample Efty marketplace take a look at

Your sessions will now stay alive longer

So this is one feature I was hoping for 🙋‍♂️ I’ve found that when I’m doing updates to my portfolio in Efty I end up re-logging in a bunch. Well, it sounds like I wasn’t alone with this one and Efty has made the move to longer sessions so we can jam on our portfolios all day.

Efty and

You can kick-off transactions with 5% commission directly from your Dashboard

Efty and are a really great combo, and now you can initiate transactions directly from your Efty Dashboard. Doron even made a snazzy video walking you through the process, it’s pretty darn easy, you can take a look below to see it in action:

So what’s next for Efty?

In their most recent blog post they said they’ve been taking in user feedback about ways to improve their marketplace themes and there’s a brand new one in the works. As usual, all these new features are available for all Efty customers for no additional fee.

Thanks to Doron and Lionel for another awesome set of updates, keep it coming guys! 🙌


Gutter Cat Gang

So I’ll start by saying, this is a personal blog, and I’m just sharing my opinion, there’s definitely no right answer to the question – if I missed out on Bored Apes, what’s my next best bet? That being said, this is the question that so many people are asking themselves as the floor for Bored Ape Yacht Club is now 24.99ETH or ~$83,000 – which is too much for most people to spend on a JPEG of an ape.

Lately my Twitter and Discord DMs have been filling up with people asking me, “I missed apes, what’s the next best thing?” To which I feel requires a two part answer, and as you know from the title of this post, part of that answer is Gutter Cats, but it’s a little more complex than that so let me do my best to explain without getting too boring…

When it comes to NFT projects, what you’re really trying to find is both art that you like and a community that you gel with. Bored Apes captivated me early on because I thought the art was really fun and the community was just electric. After I bought a few apes I was looking at other projects and found a handful of other ones that I liked, and I either bought in the aftermarket or joined in the minting on those.

It’s important to remember that these are the early days so it’s still very possible that the next Bored Apes is a project that hasn’t launched yet, and you might find something in a week or a month, that you love, you mint, and you hit the jackpot. All that being said, in the current market, with the projects that are out right now, I think there’s one that has a real chance to follow a similar trajectory to Bored Apes, and that project is Gutter Cat Gang.

I first wrote about Gutter Cat Gang on back in May when they were nearing launch.

Gutter Cat Gang

What first caught my eye about Gutter Cat Gang, which is pretty hard to ignore, is how similar their art theme matched that of Bored Apes Yacht Club. This picture above reminds me a lot of the Bored Ape picture of the swamp club, and you can even see a door in the background that says “Night Club” which gives the impression of getting into a private club.

Also like Bored Ape Yacht Club the Gutter Cat Gang has another image showing the inside of their club and these two images made me think – whoever is running this project is definitely paying attention to what the Bored Ape team is doing.

Unlike Bored Ape Yacht Club, there are only 3,000 Gutter Cats, so we’re talking about less than a third of the size. I think this will make a different over time, especially as we seem to be living in a sea of 10,000 NFT avatar projects, this makes each cat more special and rare.

All this being said, what makes a project like Bored Apes so special is the community and how well the founders can continue to foster and grow the community. If you’ve ever spent any time in the Gutter Cat Discord, you know there’s some real magic there, and you’ll find the same on Twitter where people have changed their profile pictures and are doing all trying to follow every cat they can find.

Gutter Cats Twitter Following

Like Bored Apes, Gutter Cat Gang released a companion NFT, Gutter Rats, which now have a floor of 1.6ETH which is pretty impressive considering that the floor for Bored Ape Kennel Club is 2.35ETH. The reality here is that a project with 3,000 NFTs can see faster floor growth just because there are a lot less NFTs available period.

What has been really impressive over the last week is how quickly the floor has risen for Gutter Cat Gang, which makes me think, people who couldn’t get into Bored Apes are now flooding into this project. A week ago the floor for Gutter Cat Gang was around 2.3ETH, today it’s 4.79ETH, that’s more than double in a week and it doesn’t look like things will be slowing down anytime soon.

To add some icing on the Gutter Cake, the team just held their first merch drop which has some pretty interesting mechanics to it – here are all the dets:

Gutter Cat Merch Collection

I think this is a pretty unique concept, and one that will drive even more digital merch sales since I think a lot of people (like me 🙋‍♂️) are going to want both digital and physical merch, and hence mint more than once.

Given everything that Gutter Cat Gang is doing, and how quickly the floor both for cats and rats is growing, it does feel like this could be on a Bored Ape-like trajectory. Of course every project is different, and like I said in the beginning, a new project could come out and change the game, but as it stands now, and based on the data I’m seeing, Gutter Cats seem to be the best-positioned NFT project for people who missed out on Bored Apes but still want a chance to strap themselves to what could become an NFT rocket ship 🚀

Of course, that’s my two cents, but I’m just one person with an opinion. Do your research, make your own decisions, and know that these are still the early days. Congrats to the whole Gutter Cat Gang team and all my fellow cats out there, it’s clear we have an exciting road ahead.


BAYC x The Hundreds Drop

So, I don’t normally wake up at 6:30am on a Saturday, but tomorrow I will be because there’s a pretty interesting Bored Ape Yacht Club merch drop that I don’t want to miss. This is the first merch collab and The Hundreds is the lucky partner to get a ride on the Bored Ape rocket ship.

I’ve had enough people ping me in my DMs on Twitter to ask about how these merch drops work that I figured – why not share with everyone, we’re all one big happy ape family right?

What’s really interesting about BAYC now is that there are so many new people, some that just joined this week, and the energy is more electric than it’s ever been. So if you just joined the club, you probably know your way around MetaMask but you might not know exactly how these drops works…so I’ll drop some tips to give you the best chance of snagging something cool tomorrow.

Tips for Bored Ape Yacht Club Merch drops:

  1. Get your code now – if you’re reading this and you don’t yet have your unique code to get into the store, go do that now. To get your code just go to this URL –> Login with MetaMask and copy your code, put it somewhere safe so you’ll be ready to rock when the drop starts.
  2. Login early – in the last two drops hats sold out almost instantly, the people that got hats got in the second the dropped open and bought quickly. If you want something special (let’s say, a rug) – you’ll want to login the moment the drop starts, seriously, being a minute late can be the same as being 30 minutes late.
  3. Hold shift while hitting refresh – this is probably the biggest mistakes I’ve seen people make when joining a drop. You’re going to get to the merch site early, right? Good. Well once you get there, keep hitting refresh a few minute before the drop, but not just any refresh, a hard refresh, hold space while you do it.

I can’t emphasize tip #3 enough. In both drops I’ve had people message me a few minutes into the drop saying, “doh! looks like they’re launching late, it’s still not up!” and I tell them to hit shift refresh, and they’re in, and all the hats are gone.

Also, just to make sure everyone’s clear on the time, the drop is tomorrow at 10am EST, 7am PST, and yes – it’s pretty darn early on a Saturday for all of us on the West Coast so Bored Ape crew if you’re reading this, maybe a little later next time 🤷‍♂️ Here’s all the details for anyone who really wants to be overly prepared:

BAYC The Hundreds Drop Details

Good luck everyone, this drop is going to be a special one!

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Well it’s the end of an era, this year I’m packing my bags and making the move from WordPress to Ghost. As many of you know I’ve spent quite some time thinking about, and researching this decision. I was looking back to figure out when I first started thinking about making the move and realized that I’m almost at the one year mark. The first post I wrote about moving from WordPress to Ghost was in September of last year.

Since first diving into the world of Ghost I’ve done quite a bit of research, played around with a few different blogs like and, and reviewed just about every service and consultant I could find.

At the end of the day, one company really stood out to me and that who I’ve decided to go with, and as you know from the title of this post – that company is

I’ll be honest, I almost didn’t pick I was close to going with Ghost Pro and using their migration service, but once I looked-into it more I realized that while there’s nothing wrong with Ghost’s own service, just does more.

The reality is, I really don’t have time beyond the 20-30 minutes a day I spend writing my blog. Putting a lot of my own time into making this move, or into customizing a theme is something I’m just not going to develop an expertise in, so I’d rather work with people who already are.

There are a few things I really like about, and the first is the people behind it – Dan Rowden (@dr) came highly recommended, and when I did more research I realized, he’s a really savvy guy with a solid reputation. Dan launched a service that does everything I’m looking for from getting Ghost moved over, setup, and then hosted with GhostGloat.

Since I don’t have time to do anything blog-related outside of writing posts like this during the week, I’ll be kicking things off officially this weekend. As usual, you’re coming along for the ride and I’ll share the experience from start to finish with all of you.

For those who have been reading my blog for 14+ years, I think you’re really going to like the direction I’m taking things. At the end of the day, I want to make my blog more reader-focused, super easy to read, pixel perfect on mobile, and fast, crazy fast, so if you’re sitting on the beach with a slow Internet connection it’s still a joy to read.

So long WordPress, hello Ghost 👋 👻


When I bought my first ape I had no idea that I’d be sitting here a few months later with apes, dogs, and an uncanny interest in learning everything I possibly can about a mythical Mutant Ape Yacht Club…but here we are. Like most people, I had no idea when I bought my first ape that I’d also end up with some dogs that I’d end up turning down offers on that were 4x what I paid for my first ape. What BAKC (Bored Ape Kennel Club – i.e. Bored Ape Yacht Club doggie companions) is that additional NFTs created by the BAYC crew, carry real value and themselves are valuable investments.

Fast forward to today, and many new NFT investors that can’t afford an ape, start with a dog, and they’re more than happy to spend $5,000+ of real money (converted to ETH) to get one. So, it shouldn’t be too surprising that when Bored Ape Yacht Club announced that “mutants” were coming, and then sent out the following tweet, the excitement reached a new fever pitch:

Mutant Ape Yacht Club

The tweet above went out on Saturday which made for an exciting weekend and has left us all wondering – is this the week? Oh and if it is the week, what the heck is the Mutant Ape Yacht Club?

Like most Bored Apes, I don’t know much about what’s coming outside of speculation, but I noticed something interesting that could be a clue around what might be coming. First – a few things that I’ve heard about the release that seem to be generally accepted by everyone:

  1. You won’t have to burn your ape to participate
  2. All signs seem to point towards some kind of either breeding or additional companion NFT

As for anything beyond that, well – your guess is as good as mine. All that being said, I do think I might have found a clue related to the mutant launch that’s interesting enough to share. Maybe it’s silly, maybe other people have already noticed it, but it’s new to me and I thought it could be a bit of a hint/easter egg. It has to do with the following image everyone has probably seen a million times by now:

Inside the Bored Ape Yacht Club

For those wondering, yes – this is the mythical “inside” of the Bored Ape Yacht Club. If you notice towards the back there’s an arcade cabinet called “Mutant Ape” with a “Out of Order” sign posted on it. So…the week Bored Ape Yacht Club launched, I changed my desktop background to the inside of the Bored Ape Yacht Club and yesterday I was looking at it and I noticed, hmmmm – the arcade cabinet was originally different. Here’s the original image:

Bored Ape Yacht Club Original

As you can see, originally there was no “Out of Order” sign, instead – there was a game on the screen. Here’s a closeup:

On the screen we can clearly see what looks like a 2D side scrolling video game like Mario, or let’s just say, Donkey Kong, and a big creature that looks a lot more like a Gorilla than the thin slender apes we’re all HOLDing now. This makes me think that maybe the original idea for mutants was a mutation of an existing ape into a bigger, gorilla-version of an ape, and maybe there’s a video game tie in as well?

Of course this is just a complete guess – I have no insider knowledge here. That being said, I do think it’s interesting that this video game console screen was changed, namely the screen blacked out an an “Out of Order” sign put in its place. Only time will tell if my guess here turns out to be true, and maybe I’m the 10,000th person to notice this making it a not-so-amazing discovery.

Still, this was a new discovery for me and I think could be a hint at what’s to come for the MAYC. What do you think?


Over the last year it’s been hard to ignore the growth of .IO, and while .NET used to be the people’s choice next to .COM, today .IO is stealing the show. Rewind three years ago and a six-figure .IO sale would sound nuts, today it’s pretty darn normal, but still fun to talk about, or write about in this case.

As you already know because I included it in the title, the domain that sold is and it was sold by James Booth who also happened to recently make some pretty big moves in the Bored Ape Yacht Club world so it’s safe to say he’s on a roll.

As you can see from the announcement tweet, the domain name sold through Squadhelp, which makes sense to me since I’d imagine this name to get included in a lot of contests. If you’re not familiar with Squadhelp, think 99 Designs meets brandable domain name marketplace.

At $105,500 is the third highest reported .IO sale this year and fourth six-figure .IO sale in 2021. Because I know you probably want to know what the top five .IO sales of 2021, here they are courtesy of DNJournal:

  1. – $175,000
  2. – $120,000
  3. – $105,500
  4. – $100,000
  5. – $89,999

So I’m pretty happy about this sale for multiple reasons, first – James is a buddy of mine so it’s always good to see a friend book a great sale, and I’m also a long-time one-word .IO investor, so it’s great to see these domains really take off. And of course, I’m happy for the new owner, this is a stellar domain and I can’t wait to see what they do with it 🚀🚀🚀


Hello and happy Sunday! You might notice this post is two days later than I normally write it. I’m trying out my regular Flippa Friday on a Sunday because I think Friday night most people are probably out and about, or even if you’re home, you’re probably not reading blogs. Sunday night is usually when I start to gear up for the week, I check my email, review my calendar, and typically read a few blogs myself, so if you’re like me, this might be a better day for this series.

The format here is the same thought so no big changes there! I went through Flippa and found two online businesses that caught my eye that I thought could make good investments. Of course, like any investment, proper due diligence is critical and you can do it yourself or let the pros over at Flippa do it for you with their own service, which you can always read more about in this article I wrote about it late last year.

Okay, enough with the preamble, let’s get to the good stuff! Below are two online businesses currently listed on Flippa that I think are worth taking a look at 👀

Zuitte Flippa

First up today is a SaaS business called Zuitte that looks like it has done the rounds on a lot of popular publications like NBC News and Business Insider. The business is currently generating $3,456/mo in profit which seems like a nice little business. The business has only been around for a year and my guess is the owner was hoping to really watch this scale and when it didn’t, they probably decided to move onto something else and put this up for sale.

The listing says the business comes with over 10,000 followers on social media and 4,000 email subscribers so it feels like there’s a nice foundation here to build on. I would probably want to ask the owner why they’re selling since it’s a relatively new business and the seller doesn’t seem to have sold anything on Flippa before. I would also take a look at some of the articles that were written about it and try to research the launch and general evolution of the business to really try to assess how much growth potential there is.

Wordpress Theme Site Flippa

As you probably know by now, sites that have been around for a while tend to catch my eye more than others because you have some real history to look back on. This online business might not be generating a ton of revenue but its been around for nine years and it’s in a very popular niche – WordPress themes.

The company selling this business has a solid track record on Flippa with 100% positive feedback over 27 transactions totaling $346,497. This is one of those sites that you can probably trust the revenue numbers because the seller has a long history of sales on Flippa and they aren’t claiming a number that seems ridiculously high. My two concerns with this site would be the one obvious question – why only $600/mo in profit after almost a decade running the site? And my second question is would be related to the first – is the WordPress themes market just too darn crowded?

Okay, that’s a wrap – thanks for reading and have a great week!


The meteoric success of Bored Ape Yacht Club has brought a lot of wonderful positive things to the world…and at the same time, some relatively creative scammers. As we’ve seen over the years, one of the ways scammers have been able to trick people into thinking they’re someone that they aren’t is with domain names. As you might imagine, the one and only Bored Ape Yacht Club can be found on, but like most brands they don’t own the matching domain across every extension out there, and scammers are now starting to buy up Trademark-infringing domains and use them to, well, scam people…

Yesterday on Discord I got the following DM, and as a domain investor, the first thing that caught my eye was the domain name… Scam

There are so many TM violations in this it’s crazy. First – you can see the scammer is using two different variants of the Bored Ape Yacht Club logo, and then they’re using a domain name that at first glance, might look like the real thing, but it’s not.

I’m guessing this scam is working on people and the scammers are probably having a field day. There are so many new people joining the NFT space, people that are both new to NFTs and new to Discord, and without looking too deeply into this, it could really look like a legit DM.

With a floor price of 14ETH or ~$43,000 – the excitement of getting a free ape is pretty darn enticing. I’m hoping that this post will save at least a few people the pain of getting scammed. Also remember, scams like this will keep coming, today it’s on a .CC, tomorrow it will be on a different extension. Be careful and in general ignore any DMs you get on Discord with amazing offers that seem too good to be true.

Be safe out there friends!