Raises $1.5M Seed Round To Make Life A Whole Lot Easier For Independent Service Providers

Domain hacks have been in the news a lot lately as startups are definitely a fan of short, memorable, one word brand names. One of the top TLDs for domain hacks has been .ly thanks in no small part to who really kicked-off the domain hack trend years ago. Yesterday, a company focused on making it easier for independent service providers to track scheduling and payments announced a $1.5M raise with some pretty heavy-hitters on the roster.


As I’ve said many times before while I do like the simplicity of domain hacks I do think they are pretty darn confusing for someone to remember. That being said, I do think that for a app-maker the domain name matters whole lot less so I don’t think will have many issues here.

The company is founded by Richard Titus, an all-star in the startup world who has assembled an absolutely incredible team and the right strategic investors to help them hit it out of the park. At the end of the day the success of a startup has to do with the team behind it and given the track-record that Richard has I think this is going to be another great success story.

If this was a web-based product I might say they should go for but given that it’s an app I think they’re fine right where they are. Also it doesn’t hurt that is owned by Life Alert so if anyone gets confused they’ll know they’re on the wrong site the second they visit the .COM.

Congrats to Richard and team, I look forward to following the adventure ahead!

(Hat tip to TechCrunch who broke the news yesterday)

{ 4 comments… add one }

  • Kassey November 26, 2013, 10:52 am

    If consumers are constantly exposed to TV ads containing domain hacks, is it possible that eventually they will learn that a dot within a name means you can enter it into your browser to get additional information? Will domain hacks be increasingly used as catchphrases in ads?

  • Dan November 27, 2013, 5:10 am

    Morgan, given that most people will probably just type into their preferred search vehicle “Promptly App” what value (financially and brand) would you place on Promptly.App therefore? or!

    Same with the previous posting about Line….will they/could they/should they also acquire or use or aim for Line.App?

    I don’t own any of these by the way, I’m just very curious as to how the whole .gtld’s will play out!

    • Morgan November 27, 2013, 10:57 am

      @Dan – Good question! People don’t search for Apps in Google or Bing, people search for apps in the Apple App store or Android marketplace so I don’t think it matters much. I have never searched for an app in a search engine, that’s what the search function in the app store is for.

      Good question though and definitely a concept that people will need to get used to. Google is a great place to search for website but if you’re searching for apps, you’re going to search on app stores, not web search engines.

  • Bodie123 December 9, 2013, 12:37 am

    at almost 500 million domains are domains such as “web-Y.ES” or “sushi Y.ES” soon to be first-addresses. why? easy to remember, really unique … it shows the user … also the “dot” ..
    the biggest advantage: the user does not have any choice other domain endings ….


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