Q&A with Rick Schwartz about his inaugural Asheville Professional Domain Investor Meetup

This is a very exciting week in the Domain Investing world as investors from around the world descend on Asheville for the 1st Annual Asheville Professional Domainer Investor Meetup. Of course, part of what makes this so special is the host – Rick Schwartz, one of the most well-known Domain Investors in the world and creator of TRAFFIC, the go-to conference in the domain name world for a decade.

I will be flying out to Asheville this week and honestly can’t wait for the event, I’ve really been looking forward to it. My very first event in the Domain Investing world was TRAFFIC Vegas in 2010. I was lucky enough to have breakfast with Rick, Howard and a few other people after getting an invite from Ron Jackson…safe to say I was incredibly nervous at that breakfast, I was meeting my heroes.

Safe to say it was that breakfast where I learned, hey – these are all real people, and they’re the opposite of intimidating, in fact, seeing them all together was like joining a family breakfast. Since then, I knew I had stumbled on a pretty special industry and I couldn’t be more excited to be a part of this amazing event that Rick has put together.

I reached out to Rick and asked if he’d be okay answering a few questions leading up to the event, he said yes, so I’m excited to share a little Q&A with Rick below. I learned some really interesting things from this Q&A, one of them being that Asheville was actually going to be the original destination for TRAFFIC, who knew? Read on to learn more and if you’re going to the event, I’ll see you in Asheville!

[Morgan] What initially inspired you to put together this event? 

[Rick] The original inspiration was back in 2004 when we were put in the first traffic show together. In those days Asheville was not known and it was a hard place to get to. So we chose Delray Beach, Florida for the first TRAFFIC.

When GTLD’s came out I stepped aside because I didn’t want to get involved with promoting something I didn’t believe in. I would be used as a tool. At that time TRAFFIC had a 10-year run and I decided that was enough. So I watched from the sidelines as the detour played out for a few years and now there is a clear result. Now we can get back to business again. Sometimes it just isn’t worth fighting headwinds. Those headwinds have subsided.

There was a hunger for a truly professional domain investor event. My recipe is much different than others.

I like to attract a certain group of people that are anxious to make things happen and not just talk about it and are willing to go out of their way. They have skin in the game. So they are motivated.

[Morgan] How did you pick Asheville as the location? 

[Rick] As I mentioned, Asheville was my first pick for the 2004 TRAFFIC show.

The biggest part of my recipe for a successful show is slowing people down. Taking them out of the fast lane and cocooning them. Keeping the noise out and the business in. So to do that you have to have a conducive atmosphere and the right mix of people.

Take them out of the daily rat reality. Put them in a new setting in which ideas blossom. Asheville is that type of place. I hope after the show that people will point and see that coming to a place like Asheville changed their perspective a little bit. Mid-America at it’s finest. A Homegrown combination of Greenwich Village, Haight-Ashbury, and SOHO all rolled up in this little mountain town that would be a better fit in Vermont.

Today Asheville is one of the most popular destinations in America. You will never hear a bad word about this town. People just love it! They just love it!

[Morgan] For attendees, what do you recommend they do in advance to make sure they maximize their time at the event?

[Rick] This event started on a phone call with Mike Berkens as a dinner for six people.

Mike liked the idea. 

And then I said well maybe we should have a few more. And I thought maybe we would get 14 to 18 at most. I never expected 75-80. Coming literally from around the world. 

There is a hunger to do real business and filter out all the wannabe’s, pretenders and noise. These are qualified people going out of their way to come here and to be part of something. The best thing they can bring is there “A” game. Just come prepared to do a little business and a lot of relaxing. Come to get your mind clear and energized. Just come to have fun and the rest will happen by itself. 

Many of the faces will be very familiar. These are well-known domainers. 
The only thing you really need to bring is a little desire and thirst to succeed and make things happen.

We are armed with 15 more years of knowledge now compared to 2004. Maybe it’s time to discuss that knowledge and put it to work for us. The agenda is there is no agenda. There are just men and women that take control of their own destiny by networking with like-minded people. Bring your mind, bring your “A” game, bring your family, that’s it.

{ 10 comments… add one }

  • Matt July 29, 2019, 4:06 pm

    Morgan, I hope you have a great time and it’s fruitful for everyone there – I really do and Asheville looks like a beautiful place.

    Saying that, Rick’s comments about cocooning people, keeping the noise out and the agenda is there’s no agenda – seem like there’s a risk this will be a one dimensional unstructured event where all views cannot be expressed.

    I think the great thing about conferences in general (domain/otherwise) is that you get a mix of people with differing opinions/perspectives and a respectful productive dialogue. That’s the best way to understand truly what’s going on (opportunities, risks, ideas, collaboration…).

    When you asked him how attendees can maximize their time at the event, he barely responded other than a line about “bringing their A-game” and “come to get their minds cleared and energized”. Who wants their minds cleared? Sounds like a cult.

    • Snoopy July 29, 2019, 8:03 pm

      Quit the BS Matt, this is an event specially not for NTLD people so give it up and go to NamesCon instead.

  • Mika July 29, 2019, 8:11 pm

    My two fav’ guys in domaining in one article 🙂

    Asheville looks so serene, calm and peaceful.

    I hope everyone has a great time whilst developing your own business and creative ideas. Rick has been a bit quiet on his blog lately so he must be working real hard to make it a great and worthwhile event.

    Morgan, I would love to see a ‘Morning walk’-style video so we can share in some of the atmosphere and vibes of the event as you come across well in videos.

    • Morgan July 29, 2019, 9:07 pm

      Great idea Mika, let me see what I can do!

  • Rick Schwartz July 30, 2019, 12:54 am

    People like you are NOISE.

    Domainers that have an agenda and go out of their way to be jerks are. NOUSE!


  • Rick Schwartz July 30, 2019, 12:55 am

    People like you are NOISE.

    Domainers that have an agenda and go out of their way to be jerks are. NOISE!


    • Matt July 30, 2019, 6:44 am

      Rick this is precisely my point.

      Why try to shoot people down when they provide a pov different to yours? Call it noise when people push back on you even slightly – why not keep the dialogue about content?

      For an industry leader, I find it strange and stifling. Plus for example, you have history of being excited about non.-coms ($200k purchase of flowers.mobi and purchase of 2,000+ .co domains) – please share that part of your journey. I know many people who would love to hear about your experiences (good/bad) with these along with anything you learned.

      Discussing those types of things would make Asheville an even better Professional Domain Investor Meetup. Anyways I wish you the best of luck with the event.

      • Rick Schwartz July 30, 2019, 7:55 am

        Flowers.mobi is that all you got pal?

        Go read my blog, you wouldn’t be such an idiot. I’ve already discussed all that in depth many times.

        Folks like you were supposed to learn from my mistakes But fools don’t learn. They try to sidetrack people. That’s why you’re noise. You don’t mean anything pal. Your toe jam. LOL

        Mr. Wonderful would eat you up and spit you out without even a swallow

        You have an agenda. And you’re a jerk. You’re a fool and idiot that is my opinion of you. Look it up on the dictionary. See how well the shoe fits.

        But you have a right to remain ignorant I don’t deal well with people that like to remain ignorant. They have issues.

        You didn’t do anything constructively just now. So now everyone knows what you’re about. You win!

        You are the very definition of noise. Someone meaningless that’s accomplished nothing and just wants to attack other people to try to build themselves up.

        Good luck with that strategy in life pal. I’m sure it will serve you very well.

        The way I keep out noise is keeping the bar high. People that are attending this event went out of their way to get here. Spent a lot of time traveling and money to attend. They are motivated to make things happen and they’re surrounded by like-minded people.

        If I added 700 more people like you what kind of crummy event do you think that would be like? Be pretty hard to sift through It all.


        • Matt July 30, 2019, 8:19 am

          “Idiot, fool, toe jam, meaningless, jerk, noise, ignorant…”
          Name calling is what you jump to all because I point things out and ask questions?

          Everyone knows what I’m about?
          Well I hope they do and your outburst here says something about you.

          Rick, why are you so angry and negative? Seriously. You have been blessed and given opportunities and seized them. You have done well. Why do you have to consider folks who challenge you even slightly as enemies?

  • Matthew July 30, 2019, 4:28 am

    Some people work hard, bringing people together and making things happen. Others post critical comments on other people’s blog. That is the difference between successful people and non-successful people.


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