Quick Tip For Honing Your Domain Sales Letter

Chances are your domain sales letter sucks. Sorry but it’s true. In fact, chances are you’ve sent some out, got a negative response and decided that you were just bugging people who tell you to “get lost” almost immediately. I hate to break it to you but people hate sales letters.

Sure, a domain could help them rank better in Google, could send valuable type-in traffic, and will probably make word-of-mouth marketing even easier but stuffing all that into a sales letter isn’t going to work in your favor.

Whether you’re selling domains or doornobs, sending someone a long sales letter with reasons why they need to have what you’re selling really doesn’t work via email. If you’re meeting in person or on the phone that’s a whole different story but via email, long sales letters look like…well…long sales letters.

So my quick tip for honing your sales letter is to not make it a sales letter. At this point you might be saying, “Why are you telling me to make my sales letter not look like a sales letter?” I’m telling you it because your sales letter isn’t working. Selling domains is more of a soft-sell business than a hard-sell business.

Short emails get ready far more than long emails and most sales letters are spam. Think of the last sales letter you got from an SEO company or a web design firm, did you jump for joy at the “opportunity” they kept talking about? No, nobody does. Keep it short and get to the point, don’t sell it, put the feelers out there, if you have to oversell it then you’re selling yourself short, believe in your domains and the value they offer and if someone doesn’t see it, focus on someone who does.

{ 8 comments… add one }

  • Joe August 21, 2013, 6:05 pm

    Thanks again for going straight to the point in this post.

    You are a true professional investor when writing domains and give all there within you to us.
    I particularly do things wrong sending emails to do the first sentence put your domain investor believe that the appropriate price, then do not be brief.

    The second time sending emails to the same invensor offering a price that was reasonable for me but also my content was long.

    I have to let fear elsewhere or else I will not do anything in this market for buying and selling domain names next email you send to be as direct as you write in this post.

    You tireless these for your subscribers your blog even if you have a busy week as writing in the previous post.

    No words written to thank your efforts for us.

    Best in the Project / Magic in Las Vegas

  • dom August 21, 2013, 6:42 pm


    Should we include domain name in subject of E-mail ? Will it signal straight away we are selling.

  • Jen August 21, 2013, 8:50 pm

    I’ve sold my first website for $1500 via a very long email and it sold in under 15 minutes using the info from Adam Dicker’s video back in January.

    I also sold 2 domains for $600 in one single very short email. This one also sold in a few hours.

    The verdict is still out on which is better. I think if you reach the right person that actually has the authority to pay the escrow within the organization, which in both instances I did, then it doesn’t matter the email length provided the domain will solve a problem or fit into their short or long term plans.

  • Alex August 21, 2013, 10:56 pm

    From 4 years of trial/error I have learned the following:
    Very long sales letters do not work very well…endusers tend to read maybe 4-5 sentences.
    Using the domain name in the subject often times your email is marked as spam.
    Setting a realistic BIN price right of the bat works best for me…
    I usually end my sales letter with something like “Please feel free to call/email me so I can introduce myself and answer any questions you may have.”
    I always include my REAL name, phone number and skype info. I always encourage the enduser to CALL or email me. People buy products from people that they can trust, not from Ricky Martin that lives somewhere in India with some bogus phone number listing.

  • Morgan August 22, 2013, 8:55 am

    @Dom – good question. I do recommend putting the domain in the subject but I would avoid writing things like, “Great deal on blah.com” or “Save now on Blah.com”. Stick with the domain itself as the subject.

  • Joe Styler August 22, 2013, 9:35 am

    @morgan would you be up for sharing one of your emails to give us an idea of how you approach people?
    I find using tools like linked in to see if there are any connections (second, third) you might have to a prospective buyer and then asking someone you know well and is connected directly to the company/person you think would be a good fit for the domain is a great help. If you can get your connection to introduce you via email you have a foot in the door. Of course you need to start with a quality domain that fits the company or you’re just wasting everyone’s time.

  • Alan August 22, 2013, 2:43 pm

    I agree, keep the letter short and to the point. If it is a quality domain you are selling, there is no need for a long explanation.

  • HowieCrosby August 24, 2013, 8:56 am

    Good points Morgan.

    The longer the email, the higher chance of it being picked up by spam filters, also the word ‘domain name’ is selected by spam filtration, therefore I tend not to use it in my emails.


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