Sells for $95,000 on Flippa

Flippa had another blockbuster sale a few weeks ago that I thought was important to talk about. This is another great example of how building a brand on a domain can result in big bucks, even if there’s no revenue coming in! was developed four years ago as a social network for recruiters. The site has grown like crazy attracting 28,000 members and over 17,000 blog posts and forum discussions.

recruiting_blogsWhat I really like about this site is that the developers focused completely on building a community rather than building revenue. What they ended-up with was a real brand and business that had over 10,000 Twitter followers, and an email list exceeding 50,000 people.

The brand sold on Flippa for $95,000 to two medical recruiters Noel Cocca and Tim Spagnola who started a recruiting blog last year called Both Noel and Tim have been big fans and contributors to the site and see little changes needed in the near-future. Just another great example of turning a domain into a brand and focusing on the customer rather than the revenue. If you build it, they will come, and in this case, they came and in the end purchased the brand – but not without a fight, there were 47 bids on this auction from 18 unique bidders so Noel and Tim were hardly the only people to see the value in this brand.

recruiting_blogs_flippaCongrats to Noel, Tim, the founders of and of course Flippa, another great sale and more proof that turning your domains into brand IS the way to go. As usual I’d love to hear from you! Comment and let your voice be heard!

{ 3 comments… add one }

  • Art June 25, 2011, 12:29 am

    Meh, spend 4 years of your life and intense commitment to a project (10,000 twitter followers, 28000 members and 50,000! mailing list means it was a lot a lot of hard work) and you get 95,000.
    This sucks. I mean this really sucks bad. Not to be rain on parade, but if someone told me i get to spend 4 years of my life in intense labor, and my pay off will be 95k. I would have laughed in the guys face. I feel that people who owned a blog couldn’t find a way to monetize and couldn’t find a seller for higher amount, since recruiters not exactly swim in cash. This is a story of how some fields are less equal then others even if developed, in many other field 4 years with that much work can pay off much more handsomely. I think no revenue coming in is the key, why was there no revenue coming in? because no one was paying.

  • Chuckie June 25, 2011, 12:25 pm

    I agree with Art. $25k per year return is not great. Definitely nota “success story”, but I’m sure the previous owners are glad to be out from under it for some cash.

  • Domainer June 26, 2011, 3:28 am

    I see the domain name http://www.Occupations.Com is not being used efficiently as it’s own final destination and, assuming availability, think that would have made a much better name.

    Nevertheless, good luck with the new site.


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