Rick Schwartz comes up with a fifteen point list detailing why .APP is a buy for domain investors


As many of you know by now, Rick hasn’t been a huge fan of the new gTLD program, he sees a lot of the new domain extensions as junk and has warned investors to stop flushing their money down the toilet buying them. At the same time, Rick is a fan of .APP, which certainly has me paying attention since if Rick’s going to endorse a new gTLD, it really has to do a lot to win him over.

Today, Rick shared a fifteen point list of why he’s so bullish on .APP, and here it is:

  1. 3 letters. They did not reinvent the wheel
  2. It refers to something specific
  3. The specific thing it refers to is a huge moneymaker
  4. There is actually need, want, desire and demand
  5. There is steady growth
  6. It is backed by Google
  7. Thought of by Google
  8. Godaddy is the #1 Registrar which indicates end user adoption.
  9. You can make your fortune with an App and many have.
  10. It’s the only GTLD that Rick Schwartz actually took a risk and invested 6 figures in
  11. It’s 1 of only 2 new GTLD extensions that Rick Schwartz would even consider investing in
  12. The renewal rate will likely be higher than most other if not all other GTLD’s
  13. There is a rhyme and a reason for end users to use, adopt and notice .App
  14. Until .Web comes to market, .App will remain a steady grower.
  15. Most other GTLD’s mean nothing, are nothing and will always be nothing but worthless. Bills not assets. Liabilities.

Out of these fifteen points I was particularly interested in #10 – Rick has put six-figures of his own money into this new extension. Seriously, Rick hates pretty much every new gTLD but he put over $100k into .APP, that says a lot to me. Oh and the fact that it’s backed by Google sure doesn’t hurt.

I personally own three .APP domains and likely will buy more but I want to wait until the first round of drops happens since from my searching I’ve found that just about all the good ones are taken. Like most Domainers, I’m not the first to come up with a great domain, I just try to be the lucky guy who scoops up the name after someone else decides to let it go.

What do you think? Is .APP one of the only good new gTLD investments? I want to hear from you, comment and let your voice be heard!

{ 9 comments… add one }

  • Michael D. September 18, 2018, 3:35 pm

    Not so accurate.

    #10. Recall Flowers.Mobi for 200K?

    Not sold on .App. App makers are getting their discovery via app stores, not via sites. If via a site, they don’t need a .App, .Com or anything else will do better.

  • Mark September 18, 2018, 3:55 pm

    Sorry, not sold at all.
    Unable to think of a single .App that has appeal. There are many successfully apps but I don’t think of them by their .App website.

  • Frank Mueller September 19, 2018, 12:39 am

    sounds to me like it ‘s 100% fake

    .app is not for me

  • Mark Thorpe September 19, 2018, 6:46 am

    It’s tough to go against the grain and invest in what others don’t see. You have to pivot before the pivot actually happens.

    I agree with Rick, .App has potential, but it will take awhile for end-users to realize that .app actually exists.
    There is no marketing behind .app like there was for other nTLD’s.

    .App is not going to dethrone .Com, but it will dethrone all nTLD’s.

    Domainers will speculate with .app domains eventually as well, it’s just a matter of time. Late to the game as usual though.

  • David M September 19, 2018, 10:23 am

    > 3. The specific thing it refers to is a huge moneymaker.
    > 9. You can make your fortune with an App and many have.

    These two points. (Which basically say the same thing.) Sure, there are apps that make a lot of money. But most don’t. There’s way too much competition, and it’s only going to get worse. (If that’s possible.) You have a better chance of making money off of PC games, and unless you’re someone who put in years to make your game (like Stardew Valley, Ori, Cuphead, etc) or are a big publisher, don’t count on striking it rich there, either. That said, the competition in PC games is already pretty high and will only get worse, as well.

    I’m a game developer for over 30 years and I don’t see any reason to get a .APP. Most people don’t go to websites to see which games to buy, anyway. They just go to the big distributors like Steam or GOG (for the PC) to see what’s new or on sale, or Apple or other app distributor. Maybe Rick will prove me wrong, but I don’t see it. But good luck, in any event.

  • H September 19, 2018, 9:47 pm

    The .app has potential if Google decides it should have some impact on the app marketing (like providing advantages in the Play Store or something). If such development takes course, $100,000 saved on app marketing due to having a matching .app are going to make it more than worthwhile to buy it for $50,000. On another hand, the purpose is obvious, therefore it is risky to register something if the matching app already exist – high chance of losing UDRP (as there have been some cases already).

  • Corey September 19, 2018, 10:27 pm

    Inspired by your post I registered & created Sales Landing pages for
    ✪ Vaporiser.app ✪ VeganCafe.app ✪ FinancialTrading.app ✪ MarathonRunning.app

    • Bul October 29, 2018, 9:48 am

      @Corey, why did you do that? Vaporiser and app? why not cafe.app, trading.app, marathon.app and running.app? The obvious answer is that you couldn’t find those so you went long for fear of losing out. I’d say, don’t renew any of those!

      • Corey October 29, 2018, 11:04 am

        @Bul thank you for your opinion!


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