Rick Schwartz says now could be the tipping point for outbound domain sales

For years many of the world’s most successful domain investors have stayed laser-focused on inbound sales, but a tweet from Rick Schwartz this morning shows that we could be at the tipping point. Here’s the tweet:

Outbound domain sales

I think this should be on every domain investor’s radar as, like Rick said, he’s been an inbound guy forever, so making this move is a pretty big shift. The reality is, the world has changed and good domain names have moved from a nice to have to a must have, and with that domain owners now have more leverage than ever before.

What I think is interesting about Rick’s stance on outbound domain sales is his thoughts on pricing. Rick makes a good point – “it is not time to set a price if you do outbound. It is only time to INFORM.”

This is an interesting idea and my gears are already turning trying to think more about this and how I could properly respond to a potential buyer if they send back the obvious question, “okay – if you’re telling me the domain is available, what’s the price?”

My initial thinking is that the goal should be to hop on the phone with a potential buyer to try to have a conversation, inform them about the current domain market and pricing, and understand what they would do with the domain. While some people might not want to hop on a call until they know more about pricing, in all cases you now have them thinking about your domain, which they probably weren’t thinking of before.

It will probably take some experimentation to come up with a good email that piques interest and gets the conversation going but I think it’s pretty interesting that Rick sees that we’ve approached the tipping point.

What do you think? I want to hear from you, comment and let your voice be heard!

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Morgan

Morgan Linton was born in Berkeley, California but spent nine years traveling the world as an early employee for digital music startup Sonos. In 2007 Morgan founded Linton Investments, a domain name and branding company that has helped some of the most recognized startups in the world acquire their top choice domain name. In 2012 Morgan left his full-time job to co-found Bold Metrics, a startup building technologies that make it easy for online shoppers to buy clothes that fit and arming retailers with more data than ever before.

{ 4 comments… add one }

  • John May 25, 2021, 12:41 pm

    I am able to confirm that is some welcome wise and sage advice from the great one now. 😉 However, “rules” don’t have to be hard and fast. I’m perfectly content in setting a number of $2b for one of my best domains now, as indicated in the comments referenced below, though normally I might want to do exactly what Rick said there almost all other times.

    https://domaininvesting.com/domain-names-coming-to-rally/#comment-91022

    Reply
    • Paul May 25, 2021, 4:51 pm

      John…what price do you have in mind for your BEST domain? Just curious. I am sure you would want cash and points/part ownership of company for the name? But how much cash?

      Reply
      • John May 25, 2021, 6:23 pm

        My truly best domain from my point of view I would not want to sell, but you couldn’t get anywhere near $2b for it. In fact it’s a two worder, but a really good one. I have the singular, which is better than the plural. The plural (not mine) is actually a huge famous site that’s been around a long time with possibly around 2 million users now even, perhaps still less than 2m. And it’s the kind of domain where it’s basically bullet proof, so I could use it to do the exact same thing as the plural does if I wanted. But in terms of how people normally think of “best” and how it would seem you are thinking of best, the one I’m alluding to here is it. $2 billion. It’s not for sale, but $2b is the price if anyone new inquires. I’ve alluded to it from time to time in the blog comments. Every once in a while I like to do that. The time is not right or “ripe” to get specific though. I suggested not long ago that perhaps that might happen within around 5 years more or so, God willing. If you read at the link, btw, there was even some “intrigue” in making payment that might have caused a problem were it not for the problem with the intermediary to begin with.

        Reply
  • J.R. May 25, 2021, 4:01 pm

    some are going to outbound themselves right into a UDRP if they are not careful about WHO they solicit. Too often the UDRP is over looked by domain speculators in outbound discussions.

    Reply

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