Rick Schwartz shows “the power of No” in the email that closed the $8.88M deal for Porno.com

Rick Schwartz is back on Twitter and I have to say, he’s sharing some real gems. From offers he’s received on some of his domains to actual emails between him and buyers, Rick is sharing some virtual gold with the world.

Yesterday Rick shared the final email exchange between him and the person who ended up buying Porno.com from him for a whopping $8.88M. The point of sharing the email was to show how powerful saying “NO” can be, and it’s safe to say, given that this ended in the 4th largest domain sale of all time…it worked, big time!

Here’s the email:

Source – @DomainKing

While I think it’s safe to say that most (if not all) of us don’t have any domain names in our portfolio worth anything close to $8.88M, this does illustrate a very powerful point. If someone does really want a domain name that you own, there’s probably no better way to test how much they need it than to see how they react when you take it away.

Of course, it’s important to understand that this doesn’t mean that you should just say “NO” to every buyer every step of the way. It’s knowing the right time to say “NO” that really makes all the difference, and Rick is someone that has truly mastered this technique when it comes to timing.

I’m looking forward to picking Rick’s brain on this more when we’re together in Asheville this summer. If you aren’t signed up yet, or if you don’t know what I’m talking about, click here to learn more.

Note: I am not being paid to promote this event in any way; I paid for my ticket and hotel room like anyone else. That being said, I think this is going to be an event to remember and one that most Domainers will regret missing if they don’t go!

Morgan Linton

Morgan Linton