Rick wrote a post about domain appraisals…and most people missed the point completely


Something pretty funny happened today, Rick Schwartz wrote a post titled, “Rick’s FREE Domain Appraisal Service. Today ONLY!” and added it as a sponsored post on Domaining.com.


Looking at the title, you would assume that Rick was going to appraise your domain names…but if you actually took the time to read the post you would realize that is absolutely not the case. Instead Rick shared some pretty solid points about why it’s a waste of time to try to sell your domains to other Domainers and why you should instead focus on selling to end users if you want to see a good ROI.

To make it incredibly clear that he was not going to be appraising domains, Rick even ended his post by saying:

“So what’s the value of your domain name? Hell if I know. I only appraise the ones I buy with my wallet and the ones that make me laugh until I cry all day long!” (Source – RicksBlog.com)

When I scrolled down to the comment section, I was expecting to find people sharing their thoughts on selling domains to Domainers vs end users and domain valuation in general. Instead, I found that most people didn’t seem to have read the post, instead they just read the title, skipped the content, and went right down to the comment section and started asking Rick to appraise their domains.

A few people tried to point out in the comment section that everyone was missing the point and that Rick wasn’t actually appraising domains…


The crazy thing is, even after comments like these, people just kept on commenting and asking for appraisals of their domains. I keep checking back on the post every few hours and guess what…more comments with more people asking for appraisals.


At the end of the day it’s actually one of my favorite posts from Rick, but I do think that a lot of people who commented now need to go back and actually read it themselves!

{ 6 comments… add one }

  • Snoopy June 26, 2018, 10:52 pm

    Most people won’t read a long blog post. Beyond a couple of paragraphs and they’ll skim read, that is what I do anyway.

  • Frank Mueller June 27, 2018, 12:05 am

    well he said, he appraises the one he wants to buy.

    so that may be enough reason to try
    and submit what you have

  • Spike June 27, 2018, 8:56 am

    Pointless drivel. Nothing he says isn’t well known already. Very few domain bloggers left that post anything of substance.

    • Paul McMenamy June 27, 2018, 11:00 am

      Completely agree Spike.

  • Paul McMenamy June 27, 2018, 10:59 am

    So tiresome, Rick.

  • Arick June 28, 2018, 9:20 am

    I am agree with Rick about ‘the truth of domain’s value’ and selling directly to ‘end user’.

    I remembered few years ago someone desperately would like to buy a domain which I believe has no value at all other than its reg fee.

    I told him “give your best offer and I would handed the domain to you”. He gave me lots of money and thanks me for selling the domain and not holding it till it expire. The guy never told me why he want it badly but later I found out it was the combination of his and his lover’s front name.

    For me, I am happy to sell the domain at better price. Believe me, selling domain directly to end user sometime would bring much more happiness. Eventhough I knew he might not going to buy another domain again (he is not domainer, just someone who loves to take photo), I was so happy to see him quite happy to get the domain.

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