Sedo vs. Afternic – What Performs Better For You?

This post brings me back, way back, since I actually wrote my first post comparing Sedo and Afternic back in 2007, almost ten years ago. Since then I’ve continued to use both services and while I honestly don’t see a ton of sales through either, I do get a sale here and there.

Last week I sold for $5,000 on Sedo (was listed as “make offer”), it was a pretty quick process but I’ll be honest in saying that I’m pretty surprised at how old and clunky the Sedo interface is. While Sedo did give their main site a facelift, the backend still looks like it’s trapped in the 90’s.

The last domain name I sold through Afternic was back in January of this year for $2,000.

Update: There was/still is a bug in Afternic that doesn’t show all the domains I sold, I actually sold two other domains this year through them, and

No I don’t just sell one-word .IO domains (I sold a one-word .COM through an inbound offer via Uniregistry last month) but for some reason these are the ones that have sold through Sedo and Afternic this year. With a sample size of two (four) I can’t say I have enough recent experience with either of these platforms to really share which one performs better. For me, most of my sales come from inbound offers either through Uniregistry or Efty and their respective landing pages.

I have a solid track-record with Uniregistry/Domain Name Sales and that has been the #1 referrer for domain sales for me. Efty is a new one for me and I just started using it a few months ago so I can’t comment on how well their landing pages perform yet.

Which is why I’m now turning to you. For those of you who have done more than one or two sales this year with Sedo and Afternic I’d be interested to know which one performs better for you and feedback that you have on either.

Now it’s your turn, comment and let your voice be heard!

{ 5 comments… add one }

  • Bob July 6, 2017, 5:03 am

    I use Sedo domain offer pages at no charge with my own exclusive marketplace Domains Feast which is user or mobile-friendly and also some good domain parking statistics received as well as few sales already made this year. Most important of all, I only pay 10% commission for BIN sales with Sedo plus fast transfer & own free escrow service compared with 20% commission payable for Afternic (now owned by GoDaddy) with too large inventory which can be difficult to navigate.

  • Andrew Hyde July 6, 2017, 8:11 am

    I’ve done about equal with both, but haven’t done that much on either to have a valid perspective, but I have domains for sale on my web site directly pointing to Sedo now. I had them going to Afternic before, but in recent weeks there was a change in ATT as service provider that is using IP v6 and visiting Afternic with IPv6 yields a 403 forbidden page. Not wanting a potential purchaser to end up on a 403, I changed it to Sedo. (I did contact Afternic to see when they would be able to handle the change, but they said they had no idea when it would be complete.)

    I know Afternic has a higher commission and figured that could be offset with their 247 phone support, but didn’t want any dead links. Overall, I do more sales with direct contact from buyers using the Whois or an email form I created for each landing page.

    Good topic!

  • July 6, 2017, 8:19 am

    We have had a lot of success with Sedo for .ie domains as they are the 1st to offer our ccTLD for sale (Ireland) and .com’s sales via DNS. Cheers, Alan

  • Equalizer July 6, 2017, 8:26 am

    Stay away from Afternic MLS, the registrars affiliated with the program (eg: ENOM, Name, etc) raise prices at their own discretion, you might have a domain listed with Afternic for say 5000 USD BIN and the MLS participants can (and do) raise the price to whatever they want usually is 15% ( so the 5000USD price is changed to $5750 so they will double dip by keeping the $750 added plus their Afternic MLS Comision…)
    I found a few that are doubling the price… search for your Afternic listings at ENOM or Name and you will see… so unethical.

  • Nick July 6, 2017, 8:27 am

    Neither. performs much better than either of those two. Quick payouts, higher payouts (for me at least), incredibly fast replies from staff, many options on how to set up pages. Sometimes you do not want to display ads just in case you have a domain name that is similarly close to a product / UDRP avoidance, Google Analytics integration so you know who is visiting your domains… tons more. Love that place. Sedo and Afternic are old school now.


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