SEO 101: Does The Number Of Years A Domain Is Registered Impact Search Rankings?

This is probably one of the most common SEO questions I get asked being that I do SEO and I’m in the Domain Industry. A lot of confusion has come-up recently as companies like Network Solutions have mounted PR campaigns claiming that if customers register a domain for multiple years, they’ll rank better in search engines.

Well I’ve been telling people this is a bunch of hooey for a while now so thought it would be a good topic to cover on my blog in my SEO 101 series. So let’s settle this one and put your mind at rest, the number of years a domain name is registered for does not impact how well it will rank. So you don’t have to rush-out and renew your domains for ten years, renewing every year or renewing for multiple years won’t make much of a difference.

Of course if I just write this and don’t provide any data to back this up it doesn’t really mean much. If you’d like to hear it from Google’s own Matt Cutts you can watch the video below:

{ 5 comments… add one }

  • Uzoma December 6, 2011, 6:35 pm

    I’m glad to know that #years doesn’t affect ranking, as that would have been as irrational as anything; it’s like they do in society where age of a person determines whose idea or information to go by. Such societies, though rich in virtue, are almost always backward in technology and development. Great information, and ideas can come from any source. And must be judged by true or false, rather than old or young.

  • Francois December 7, 2011, 12:32 am

    Too bad there was no transcript. I did not understood anything he talks.

    • Morgan December 7, 2011, 9:07 am

      Hi @Francois – very good point. I will make a transcript of this so that everyone will be able to hear what Matt has to say. Thanks for bringing this up!

  • VinceD December 7, 2011, 9:55 am

    In typical Matt speak, he never says it has no bearing on your ranking. His exact words were; “My short answer is not to worry about that very much” that is not a no, and as a matter of fact, that can be construed as being a yes, because he clearly indicated it does effect ranking.

    Just looking at that one statement he could have clearly said “It does not effect ranking” but chose to avoid the topic and focus on hypothetical situations with the Google patents.

    So Morgan, I have to disagree with your blanket statement that “the number of years a domain name is registered for does not impact how well it will rank.” and would suggest that you change it to state what Matt said in his video “you don’t need to worry much about it”, rather than a clear no impact.

    Now how much of a ranking factor it is can be anyone guess.

  • Anonymous January 6, 2012, 12:29 pm

    What i understand from what he said is that registering domain for many years alone is not sufficient enough to improve your ranking. Doing other things right along with it can have an effect.


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