Yesterday for Small Business Sunday I wrote an article about buying the typo’s of your brand name to protect your brand and retain your traffic. The idea here is that some number of people are going to type your brand’s name incorrectly, and if you don’t own the typo, someone else will own that traffic. It’s a simple yet powerful idea and depending on how easy it is to typo your brand name this could mean a reasonable amount of traffic. Of course there are some myths about redirects and I wanted to set the record straight since one of my readers brought-up this myth in a comment yesterday:
“Great tip. I would create a landing page for those domains with a link to the original page… I wouldn’t redirect all the domains as it’ll hurt your SEO.”
This is one of the biggest myths in SEO, the idea that if you redirect typo domains to your brand it will hurt your SEO. Frankly this just isn’t true, in fact Google does it themselves. Google owns a ton of Google typos and redirects them to Google.com. Don’t believe me? Well don’t take my word for it, below is a video from Matt Cutts explaining how Google does this themselves and debunking this myth once and for all.
And there you have it, another SEO myth debunked, you may now redirect those typos with confidence.