SEO Myths Debunked: Redirecting Typos Of Your Domain Does Not Hurt Your SEO

SEO Myths Debunked
Yesterday for Small Business Sunday I wrote an article about buying the typo’s of your brand name to protect your brand and retain your traffic. The idea here is that some number of people are going to type your brand’s name incorrectly, and if you don’t own the typo, someone else will own that traffic. It’s a simple yet powerful idea and depending on how easy it is to typo your brand name this could mean a reasonable amount of traffic. Of course there are some myths about redirects and I wanted to set the record straight since one of my readers brought-up this myth in a comment yesterday:

“Great tip. I would create a landing page for those domains with a link to the original page… I wouldn’t redirect all the domains as it’ll hurt your SEO.”

This is one of the biggest myths in SEO, the idea that if you redirect typo domains to your brand it will hurt your SEO. Frankly this just isn’t true, in fact Google does it themselves. Google owns a ton of Google typos and redirects them to Google.com. Don’t believe me? Well don’t take my word for it, below is a video from Matt Cutts explaining how Google does this themselves and debunking this myth once and for all.



And there you have it, another SEO myth debunked, you may now redirect those typos with confidence.

{ 3 comments… add one }

  • Alan June 4, 2012, 11:14 am

    Morgan,

    You have to be careful about this stuff. Forwarding a domain that is a typo of your site which was previously parked or used in another fashion can have serious SEO consequences. This is not a simple answer of it’s ok to do this. You need to research the history the name and the backlink profile. If the domain is clean I agree there isnt any problem. However, if it was used in the past you need to research the name and make sure it’s not carrying a penalty which may be carried over. While this is much more important with a 301 redirect, even URL forwarding still should be done only after research.

    Reply
  • alt.bin June 6, 2012, 12:43 am

    Matt Cutts clearly says that it raises flags on Google’s side but that it should not be a problem.
    I think most people will prefer to stay on the safe side on this one.

    Reply
  • Christina March 20, 2013, 9:12 am

    Hi,
    Thanks for the article. And congrats for the category “SEO myths debunked”, There are a loooot of SEO myths to be debunked xD

    I have a big question about this. SEO-people is basically talking about two cases:

    Case A: You want to redirect no matter which domains to your main domain in order to increase your traffic –> careful!

    Case B: You want to redirect brand-typos of your main domain –> Acceptable

    In my case, my client wants to redirect many domains (more than 50) that are not exactly brand typos, but are somehow related to the brand.

    I explain myself: (the following names are just part of my imagination)

    They have some webs called: greatsofas.com greattables.com etc
    And it worked, so they created greatforniture.com. And redirected greatchairs.com, greatlamps.com to greatforniture.com/chairs, etc. (not greatsofas.com and greattables.com, they still work)

    However greatforniture.com did not have a “great” impact. So time passed, and now they have a new site with a good brand newgreatbrand.com. And they want to redirect all those greatdomains that were redirected to greatforniture.com (or some of them parked) to newgreatbrand.com.
    And some of the older ones like greatsofascom, are still online and working well (these will stay so).

    The goal is: users that use greatsofas.com and like it, and then search greatchairs (in their case it happens) should not be lost and land into newgreatbrand.com/chairs

    The problem is that it is not exactly a brand typo, but it is a brand issue and they are partially right. So I am lost.

    Do you think Google could put a red flag on this, since the brand name is different, plus it seams that we try to redirect somehow rich keyword domains to a very new domain, with still not much traffic. Plus now, those domains already redirect to another general domain!

    Sorry, I know it is a great mess, but this is it! Thanks for your tips 🙂

    Reply

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