Since SEO Sunday is a relatively new segment on my blog I thought I’d talk about one of the most fundamental and important concepts in SEO – the title tag. It is amazing how often this is overlooked and what a difference it makes!
When you do a search on Google or Yahoo the links you see are the title tag of the webpage. The keywords in the title are an essential element to search ranking – couple a good title with an exact-match domain and you’re a force to be reckoned with!
One of the best ways to create a good title tag is by using the Google Adwords Keyword Tool. Enter the keywords in your domain into the tool and then sort by search volume. You may want to add the CPC column as well to get an understanding of which keywords generate the most revenue. I try to stick with using the top 2-3 keywords in my niche within the page title.
Just look at the title of my blog – Adventures in Domaining | Domain Investing Blog. There are two keywords I am optimizing for here – “Domaining” and “Domain Investing”. Just search for Domain Investing on Google and you will find my blog on the first page. You will also see my company – Linton Investments on the first page of Google when searching for Domain Investing.
There are really four major metrics Google uses to rank sites – links (coming in and going out), title, tag, domain name, and on-site content. (There are of course many other elements to the ranking process but this is the big four). If you have a category-killer domain name with some good content and a strong title tag you can outrank sites with greater link popularity since your site might appear more relevant to Google! I’m not saying you can outrank anyone with a killer title tag – but I am saying that the difference between a good and bad title could give you a nice edge along with a good domain…this is the advantage Domainers have in the SEO game!
So pick a good title tag. Look at what the people who rank well for your keywords have for their own title tag – it’s probably working for them! It’s amazing how one small string of text can make such a big different – this is probably why the title tag gets overlooked so frequently!