Search Engine Land wrote a great post today about why SEO Remains A Viable Marketing Strategy For Anyone. If there is one SEO article you read so far this year – this is the one. With so many changes going-on in the Googleverse it can be easy to become overwhelmed and lose sight of what’s important. Remember:
- Good content is and always will be king
- SEO works, as long as you are doing real, legitimate things
- Search engines still have an affinity for older sites
- SEO is used by tiny companies and large companies alike to generate significant traffic
- The sky is not falling…but the game is changing, constantly
Enjoy the article – it’s a great one and hopefully will inspire you to look at your SEO strategy and make sure you’re on course and staying up with what’s really going on in the search world.