Should I create a separate blog focused on Domaining?


As those of you have been reading my blog for a long time know, my life has changed a lot since I started blogging back in 2007. Five years ago I co-founded a startup, Bold Metrics, and that meant spending a lot less time on Domaining. I think before starting our company Domaining was a real hobby for me, something that I spent a few hours a day on, but once you start a company, that really does take just about every waking minute.

Now, all that being said, domain names have changed my life and I still actively invest in domain names and plan to continue to as long as domain names exist…which hopefully is at least another 50 years right? I still put more of my investment dollars into domain names than anything else and don’t plan to change that anytime soon. Last year I started to get interested in crypto, and yes like everyone else, I got the bug. I have put some money in crypto and have been really enjoying learning more about the space, it reminds me a bit of when I first got into Domaining and was just having a blast reading and learning.

Which brings me to my personal blog – Prior to December, my blog readership was pretty split between domain people and startup people. Then I wrote a few blog posts about crypto in December they ended-up being some of the most-read posts I’ve had all year and brought on some new readers specifically interested in crypto.

Now I’m in a weird place. I have startup founders and crypto people complaining that I write too much about domains…and I have domain people telling me that they don’t want to read about crypto and startups on my blog. At the same time it seems like both sides are reading but it’s feeling too fragmented.

Let’s be honest, this is my personal blog, that’s why it’s called so for me, it makes sense to write about the things that I’m personally interested in which is – startups, domains, and crypto right now. Six months from now I could get really into rare gems and start writing about that – who knows? I can’t imagine just writing about startups or just writing about domains on my blog since that wouldn’t really be reflective of what’s going through my mind and would instead just provide a myopic view into one thing that I’m interested in.

So I’m thinking about starting a second blog, focused entirely on Domaining. I have a really solid core group of readers that have been with me for 5 – 10 years that definitely like reading about Domaining. I don’t want to let them down by having only one in three posts be relevant to them. There’s a lot going on in the Domaining world, definitely more than enough for me to write a daily post just about Domaining, but then I could still write about startups and crypto and other things that me, Morgan, feels is interesting and wants to write about on

What do you think? Are you getting sick of me writing about startups and VC, and then about domains, and then about Crypto? Would you rather just have one place for me to write about Domaining? Or do you like these three topics like I do and enjoy reading about them all? I want to hear from you, comment and let your voice be heard!

{ 22 comments… add one }

  • Kevin Fink January 14, 2018, 11:47 am

    I dig it all. I think you should do what you want and I’ll keep reading regardless…

    • Samit January 18, 2018, 2:29 am

      I agree, interested in whatever you’re talking about, even though I have no interest in cryptocurrency per se.

      I segregated my work over 2/3 blogs based on interest and it doesn’t work, my domain blog is almost dormant for the most part.

  • Peter Rose January 14, 2018, 11:56 am

    Yes, keep the three separate! I am not interested in Cryptocoins, nor ‘start-ups’. I follow your blog to further my educations about Domains, that is what you are good at IMHO. Reading about something like Cryptocrap doesn’t interest me whatsoever.

  • BullS January 14, 2018, 12:06 pm

    It is your blog and write what you want..just show me the MONEY and I will read what you put out

    • Morgan January 15, 2018, 9:31 pm

      Wow – thanks for all the great feedback everyone. It seems pretty clear to me that everyone is a-okay with me continuing to write about domains, crypto, and startups all here on That makes life easier for me! I really appreciate the kind words from many of you, I am truly honored to be blogging for more than ten years now, and I do it because of all of you!

      As long as there are people reading, I’ll be writing!

  • Charles January 14, 2018, 12:09 pm

    I visit your blog because of the various verticals you explore. It makes your blog more varied and interesting. Instead of opening new blogs for everything you get interested in, why don’t just categorize them on this same blog? I think there is ability to add categories in WordPress so what’s the point of opening new blogs for every topic?

  • Donna January 14, 2018, 12:14 pm

    I come here to see what you are into these days. I’m interested
    in what you are succeeding at or not. To me, watching your path is what’s important and I don’t have time to read three blogs to find that out!

  • Anthony Kirlew January 14, 2018, 12:24 pm

    From a “reaching your market and keeping them engaged” standpoint, it makes sense to have separate blogs that cover separate topics. The challenge is that it certainly takes more time and resources to run multiple blogs. I run a few different blogs and actually started a domain blog years ago for that reason however the problem is that it is my least active blog.

  • Jose January 14, 2018, 12:51 pm

    I knew you as it gives me the same thing that you write your domain post, fashion metric, bold metric, virtual reality games, events where you are a speaker, from lifestyles in Los Angeles to Austin and again in Bahia this time San Francisco, Cryptocurrency, Investments you write what you like, and I like what you write, write comments in the posts that always interest me are not always the same, there are weeks that you write more of your investments in Cryptocurrency and this to many of your subscribers can tire you out there are only two or three comments, but this is good because other of your subscribers think that you think you get benefits and and try a little, medium etc as I do from Spain.
    Follow with do not change we know you all as you are, do not break 10 years of continuity, friend Morgan.

  • Mike Sallese January 14, 2018, 12:51 pm

    I am with Kevin- I like all 3 as I find them all interesting- you should do what you want as it is your blog!


  • Konstantinos Zournas January 14, 2018, 1:28 pm

    Virtually anything other than crypto is good.
    Just create 2 or 3 feeds and sections and you are done.

  • Aaron Strong January 14, 2018, 2:39 pm

    All of your subjects interconnect at some point. By connecting all of these subjects you are creating a unique perspective, one that is valueable and insightful…Keep doing your thing and don’t let anyone nudge you in a direction not true to yourself…

  • JZ January 14, 2018, 2:42 pm

    Do whatever you want, its your site! If people don’t like it, they don’t have to read it. Personally I am tired of hearing about crypto but I would never suggest you write about anything other than what you want to write about.

  • Leonard Britt January 14, 2018, 3:05 pm is your personal blog so you can write about whatever you want – kind of like a Facebook page. However, since your interests vary, if you want to attract advertisers it might make sense to have more focused topic-specific blogs where the articles are geared toward those separate topics. Advertisers in each vertical would be more interested in advertising to those readers.

  • Rafael January 14, 2018, 3:24 pm

    I read your blog as an “investor” . Either I can learn to make money with domains, crypto , or startups . All three topics provide insight and ideas .

  • Dale January 14, 2018, 6:04 pm

    I enjoy your blog and your mix of genres that all intersect at some point. I think it’s disgusting of Francois of to give you bloggers ultimatums for occasionally blogging about other things( like removing this post from the feed).Keep up the mix!

  • Tom January 14, 2018, 8:47 pm

    Morgan, you are one of the best, smart and most kind personalities in this space. I like your perspective on the intersection between crypto and domain names. Crypto is still in its infancy. At this point, anyone can get in on crypto and make huge amounts of money. There is no need for anyone to censor your writings. The internet hates bullying and censorship. The internet hates dictators. Information loves to flow freely. We know how to reach your blog, without a third party censoring gatekeeper.

  • ThcNames January 15, 2018, 1:58 am

    Yes, but as others said do what you want.

  • John M January 15, 2018, 10:50 am

    Morgan do you own the name

  • George In Miami January 15, 2018, 11:34 am

    To me, personally, doesn’t matter. When I open your email, if your subject doesn’t interest me, I just go to my next task. If people do TV zapping, why not with unwanted subject?

  • Cate Colgan January 15, 2018, 7:59 pm

    Since it’s your name, you’re writing under, write, post what you want!🤗 I was going to have a blog/show named Crypto.Show but I have since sold/bartered it to a pretty well know person in the space 🤗 it’s not redirected though yet from what I see 😉

  • Tauseef January 17, 2018, 11:09 pm

    in branding positioning is important. But, since it’s just a blog, so will continue to read it here about startups, domains and cc’s. Just add cryptocurrencies to your about page.


Leave a Comment