Should you re-price your .COM domains after the Voice.com sale?

This is the question that was at the top of everyone’s mind in Portugal at NamesCon Europe last week, and I can tell you the general consensus was – yes!

The reality is, a $30M sale of a one-word .COM does change things a bit. Now if five years passes and no domains are publicly announced with a sale price in this range, it might carry less weight…but at the moment, it’s one of the most recent comps in the .COM space.

Of course, this gets back to the question of “comps” and how relevant they are since in reality all domain names are unique. This concept came up during a panel I was on with Ammar Kubba, Andrew Rosner, and Joe Styler at NamesCon. I think we all agreed that there really are no actual “comps” that exist, sure you can find similar domains, but unlike real estate, no two domains are the same.

Now I personally don’t own very many one-word .COMs, my focus over the years has always been two-word .COMs. Still, I think this sale could have an impact on all .COMs…but it’s hard to know. I don’t have a crystal ball, nor can I tell you exactly how every end-user will interpret this data.

So I’m wondering for myself, as I’m sure many of you are wondering as well, should I bump up the price on all my .COM domains? Does this Voice.com sale show that the market is continuing to move higher and do we need to update the pricing on our domains, like people do with their homes, every year.

I know for most people who own a home in an in-demand city, they expect a higher price for their home every year, should we be expecting the same from our domains in an in-demand city (i.e. .COM)?

Now is where you come in, I want to hear from you – comment and let your voice be heard!

{ 21 comments… add one }

  • Mark Thorpe June 25, 2019, 11:58 am

    “I know for most people who own a home in an in-demand city, they expect a higher price for their home every year, should we be expecting the same from our domains in an in-demand city (i.e. .COM)?” Answer= Yes

    I did not raise my domain prices after the Voice.com sale (and probably won’t), but I usually adjust my domain prices at least once a year.

    Reply
    • Mark Thorpe June 26, 2019, 2:36 pm

      I increased my domain prices when Bitcoin went up in 2017 and again when Facebook and Google got in trouble in 2018.
      Voice.com and Crypto.com selling for 8 figures are not going to affect the overall domain market like Bitcoin, Google or Facebook did, but it still looks good on the domain industry and will help when end-users try to low-ball you and say domains don’t matter anymore. Domains actually matter more now, than ever before!

      Crypto companies (little brother) know the value of digital assets, which includes domain names (big brother), which is why they pay big money for domains.

      Reply
  • Rick Schwartz June 25, 2019, 12:41 pm

    I already repriced everything this week.
    BIG increases!
    Property(.)com now has an 8 figure asking price.
    Come back yesterday!

    Reply
    • Mark Thorpe June 25, 2019, 1:08 pm

      Property.com was worth 8 figures before the Voice.com sale.

      Reply
      • John June 25, 2019, 7:32 pm

        Yup

        Reply
      • John June 25, 2019, 7:34 pm

        And potentially more – also before.

        Reply
  • kd June 25, 2019, 12:42 pm

    No. On the same note you should not decide to play the lottery just because one person won the powerball for a billion dollars…

    Now, over time does this sale lead to higher value in domains? Yes. But one sale at this amount is a fluke. Two, nice. Three would be a great trend and then you should really consider repricing upwards. Just my opinion on it anyway.

    Reply
    • Rod June 25, 2019, 1:30 pm

      This.

      Reply
      • Snoopy June 25, 2019, 4:09 pm

        By the time 3 similar sales come along someone will probably have bought your names and “repriced” them for you. Too slow.

        Reply
        • fizz June 25, 2019, 7:31 pm

          LOL Snoopy, sharp observation!

          Reply
  • JD June 25, 2019, 2:12 pm

    I have Activating.com listed at Brandpa and it did not have many views at all ,about 4 views a month ,But since the sale of voice.com its has about 20 views a day now and it’s made it to the hot list . Just my opinion but I think the sale of voice.com will have a positive impact on .com domains .

    Reply
  • Snoopy June 25, 2019, 4:07 pm

    “Now if five years passes and no domains are publicly announced with a sale price in this range”

    It is highly unlikely there will be a similar sale in 5 years, that said it will certainly ratchet up the values of similar one word .coms which were already red hot to begin with. I don’t think it will do that much for the rest of the market.

    Reply
  • John June 25, 2019, 7:01 pm

    > “I think we all agreed that there really are no actual “comps” that exist, sure you can find similar domains, but unlike real estate, no two domains are the same.”

    Nice to see people are finally starting to get what I’ve been saying in the blogs.

    Reply
  • John June 25, 2019, 7:05 pm

    > “Now I personally don’t own very many one-word .COMs, my focus over the years has always been two-word .COMs. Still, I think this sale could have an impact on all .COMs”

    And nice to see you are getting what I’ve been saying a little bit more than perhaps most. No surprise since they I’d guess they don’t let just anyone give a TEDx talk.

    Also include “should” with “could” there.

    Reply
  • John June 25, 2019, 7:12 pm

    > “Does this Voice.com sale show that the market is continuing to move higher and do we need to update the pricing on our domains, like people do with their homes, every year.”

    But you are still stuck in “the market” think. Still stuck in the part of the real estate analogy that is flawed and imperfect with regard to domain names. Still deciding you want to let “the market” dictate. Still stuck in residential real estate appraisal mode.

    “The market” has nothing to do with the value. The value is about the domain being put to good use, commercial potential, highest and best use, what can it potentially represent to a business or person or group using it well, and what can be done with it. On an individual “domain by domain” basis, in which “comps” are an extremely and sometimes even wildly flawed concept, which hopefully those starting to get that last part now are not as quickly forgetting.

    Reply
  • John June 25, 2019, 7:15 pm

    P.S. And by the way – that’s why people can “lol” all they want about this, be my guest: 😉

    https://domainnamewire.com/2019/06/24/adam-strong-voice-com-dnw-podcast-241/#comment-2255403

    Reply
  • bdsmStore.com June 25, 2019, 8:52 pm

    This 30 million dollar sale makes no difference…

    there are over 350 million domains registered and one domain sold for 30 million… wow…big deal…

    Let’s all move our prices up to 100 million…
    Good Luck with that…

    It’s like if i win $500 million lottery and i really want a certain domain, i might pay up to $10 million for a bull crap domain that’s really worth $100k.

    This does not mean it’s time to reprice your bullcrap domains to $10 million.

    That’s what happen here…
    These guys that bought voice.com raised a lot of money and overpaid for what they wanted.

    But if it makes you guys feel good, go ahead raise all your domain prices to millions.

    You might get lucky 1 in 350 million chance

    Good Luck!!!

    Reply
  • Raymond June 26, 2019, 3:39 am

    I increase all mine to at least $1M each listed at OTCbid.com…lol

    Reply
  • JM June 26, 2019, 12:02 pm

    ““The market” has nothing to do with the value.”?
    The hot market of cryptocurrency! The medium of crypto is the Internet, and maybe the buyer of Voice.com bought the domain with proceeds of crypto business.

    Reply
    • Mark Thorpe June 26, 2019, 2:21 pm

      Crypto market has been moving the domain market and will continue to do so.

      Reply
  • Morgan June 26, 2019, 1:39 pm

    Great comments everyone, thanks for sharing your feedback!

    Reply

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