Today personal shopping platform Sift announced they have raised a $2M seed round from Unity Ventures, Sand Hill Angels, Grey Corp and several others. The funding comes alongside their new app that does exactly as the name sounds, helping users sift through all the different offers they get delivered to their inbox each day so they can shop them all in one place.
Saurin Shah, Sift co-founder and CEO, says he had the idea for the service from watching the way the women in his family shopped and used their iPads. Browsing was a form of entertainment for them, he found, observing how they would migrate from social apps like Facebook and Pinterest to retailer websites and elsewhere. But unlike on the desktop, shopping on iPad was not then an ideal experience, which is why they first began to work on Sift. (Source – TechCrunch)
The company is currently running on SiftShopping.com and as I’ve said many times before I don’t necessarily think that an app-focused company needs to own their exact-match .COM. Also Sift.com is the main site for a UK-based marketing agency so there’s little chance we’ll see this domain change hands.
This is when I think startups have to decide whether to stick with a two-word .COM like SiftShopping.com or go with a .CO or a .ME and brand around something like Sift.co, or Sift.me. What do you think? Should Sift stick with the name they have or would a one-word .CO or .ME make a difference?
As always I want to hear from you, comment and let your voice be heard!