Sometimes You Just Get Lucky and The Fourth Time is The Charm

Sometimes you just get lucky with a domain, the flipside being regret from not staying with a domain.

On November 6 in the daily sales recap there was  the sale of for $7,500 on Sedo. This is the dream for every domainer who speculates in the made up, pronounceable niche. The domain was purchased by the company that owns NuSkin, NSE Products out of Provo, Utah.

In August, NSE went out and registered Numio in net,org,us,biz,co and yes even .MOBI

The registrant of the .com had only registered the name back in March of 2013 so that is one heck of an ROI on a reg fee name.

Now there are 3 people out there saying why didn’t I renew ? Numio was dropped 3 times. This is the tricky part about investing in made up pronounceable domains. You register a few because its only $8, then you get no offers because there are no established end users to prospect. After a year or two you drop them, and then someone else comes along right after you leave the slot machine, pulls the lever and jackpot !

Its why when you think about M.U.P.S you have to say to yourself this domain is going to cost me $80, 10 years of holding. That way you have a long time period and since you are putting out $80 it will make you think long and hard about which of these you choose and keep the portfolio reasonable.

Of course many will still treat M.U.P.S. like:

{ 12 comments… add one }

  • hollywood November 8, 2013, 12:57 pm

    great article.

  • Jaxy November 8, 2013, 1:15 pm

    That was awesome great stuff. Thx

  • todd November 8, 2013, 2:06 pm

    Shout out to me for posting this info at Namepros yesterday!

  • HowieCrosby November 8, 2013, 2:28 pm

    Nice post Raymond. I read somewhere recently that .com’s ending in io are becoming more valuable.

  • Raymond Hackney November 8, 2013, 2:53 pm

    Todd, I always give you props and have emailed you in the past, I did not get that from there I was on this Wednesday when I did the Daily Sales Recap,went through everything in whois, I posted it on Namepros and then other people commented. I did not write the article until today because I got sick as a dog and my Father went into the hospital on Wednesday as well and operated on today.

  • November 8, 2013, 3:54 pm


    Great article.

    Question: Above I understood M.U.P.S to mean “Made Up Pronounceable Niche”. What does the “S” stand for in the acronym?

  • November 8, 2013, 3:55 pm

    *Sorry, I meant to type Hackney*

  • todd November 8, 2013, 4:06 pm

    Sorry about the mix up Raymond and sorry about your father. Hope he is well.
    When I saw that you posted at Namepros that sold for $7500 I decided to do some research about the name and then posted the info there. I assumed this is where you got the info from. My mistake.
    You left out a very important fact of the story and that is this company Nuskin had over 2 billion dollars in annual revenue in 2012 and was on track for 25% growth in 2013. Since, org, me etc…..were registered in August by Nuskin I am curious if the previous owner did the correct research on the buyer. It would have been easy to figure out who it was from the whois from the net, org etc…..I said at Namepros that age old question is do you price your domains at Buy Now or not. Would love to know if this was a Buy Now or if the price was negotiated. If it was negotiated we can all come to the conclusion that the seller left a lot on the table if he knew that this company had billions in revenue. I would say they would easily have paid well into five figures for it. Reminds of the sale of for $94,000. Could this have sold for that much? We will never know.

  • Raymond Hackney November 8, 2013, 5:01 pm

    Oh no problem Todd, I just would never want you to think I would rip you off, you make a lot of good posts, have been kind enough to email me about certain topics that have been very good.

  • todd November 8, 2013, 5:38 pm


    I think he just means it as plural. Made Up PronounceableS.

  • Raymond Hackney November 8, 2013, 7:41 pm

    Yeah exactly Todd I was just coining that and using the S for plural.
    Great points on how big NuSkin is and it would be great to hear if they did research and saw the other registrations.

    Thank you everyone for the comments.

  • page howe November 8, 2013, 9:23 pm

    we actualy coined the term babytalk brandables for these type of names


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