I was talking with someone this week about domain names and SEO and they told me that they liked to buy older domains because if they ever developed them they’d rank better. I told them they were wrong and that age actually didn’t have any impact on SEO, and they said – “prove it.”
So I did.
Here it is, direct from one of the best SEO sources out there Moz.com:
The notion that the age of a domain (i.e. how long it’s been registered) is an important SEO ranking factor is a myth. (Source – Moz.com)
Now this doesn’t mean that I don’t like aged domains, I personally feel that it adds to the resale value or at least to the marketing value of a domain name. If I can say, this domain was registered twenty years ago vs. this domain was registered two years ago, it just sounds a lot better.
Also, if you think about it. If something was only registered a year or two ago, you have to wonder how good the domain is. Why did nobody ever think to register it after all of these years?
Have you been living your life thinking that domain age impacts SEO? If so, sorry to burst your bubble – if you already knew this, now you have a blog post to point to when someone doesn’t believe you!