Sorry but domain age doesn’t impact SEO


I was talking with someone this week about domain names and SEO and they told me that they liked to buy older domains because if they ever developed them they’d rank better. I told them they were wrong and that age actually didn’t have any impact on SEO, and they said – “prove it.”

So I did.

Here it is, direct from one of the best SEO sources out there

The notion that the age of a domain (i.e. how long it’s been registered) is an important SEO ranking factor is a myth. (Source –

Now this doesn’t mean that I don’t like aged domains, I personally feel that it adds to the resale value or at least to the marketing value of a domain name. If I can say, this domain was registered twenty years ago vs. this domain was registered two years ago, it just sounds a lot better.

Also, if you think about it. If something was only registered a year or two ago, you have to wonder how good the domain is. Why did nobody ever think to register it after all of these years?

Have you been living your life thinking that domain age impacts SEO? If so, sorry to burst your bubble – if you already knew this, now you have a blog post to point to when someone doesn’t believe you!

{ 7 comments… add one }

  • Frank Mueller June 16, 2018, 12:21 am

    sorry Morgan,

    but a “prove” to me is something differently

    “Age” is a relative term..
    [quote]Matt Cutts assures that “the difference between a domain that’s six months old and one year old is really not that big at all.”[quote]

  • Jeroen June 16, 2018, 1:50 am

    There’s a difference between “…. that the age of a domain is an important SEO ranking factor is a myth” (Moz) and “… didn’t have any impact on SEO” (You).

    Note the words “important” and “any” which, in this context, apparently exclude one another.

    Today, domain age may not be important anymore but it may still be one of the 200 ranking factors and thus having a minor influence on SEO.

  • Houssaine June 16, 2018, 6:32 am


    But what if the domain comes with lot of quality backlink? Do this impact SEO in any way?

  • doob June 16, 2018, 6:59 am

    you should maybe look at domains registered in 1995 and compare them to domains registered in
    2018 and see which ones generally rank higher.

  • John Colascionee June 16, 2018, 7:11 am

    I wouldn’t count on it just because someone at Moz or Cutts says so. Even Rand Fishkin himself questions what Google says and if there is much truth to it. REF:

  • Alex Verdea June 17, 2018, 9:46 am

    Domain age is relative….and SEO algorithms change so often that really we should focus on the quality of the name.
    If you use DropCatch for example, a lot of high quality domains that have been registered for 20+ years drop and get auctioned. If you are the winning bidder then the name gets transferred to your account as a NEW domain registration, even though the name was dropped for 3 milliseconds maybe, and prior to that was continuously registered for 20 years :)))
    Does that affect the value of the domain??
    Can you use domain age in this case for building value when you sell the name??

    So really I dive deeper then just domain age, backlinks etc when I invest in a domain name…

  • Pierre Aribaut July 8, 2018, 5:34 am

    So between an old domain name .info (12 years old) and a new domain .com (1 year old), better use the new one with .com?


Leave a Comment