breaks $40,000 on Go Daddy Auctions with two days to go

Well here’s an interesting one – is expiring and yes, like the title of the post says it’s now over $40,000 with two days to go. As we all know, if it’s at $40,000 now with two days to go, it’s going higher the question is how high, and why?

At first I was scratching my head, why would people be so interested in this made up word? Maybe you figured it out quicker than me but a quick Google search game me the answer – it’s one letter off of Instagram.

So, yes – people are bidding this because they expect that some percentage of people who are typing “Instagram” will screw up, type “Stagram” and end up here.

This seems like an incredibly risky domain name to buy IMO. Facebook has been known to be pretty intense when it comes to chasing after trademark and typo squatters and well, this seems like one they’d go after. To spend $50,000 on a domain just to lose it in a UDRP seems silly to me but maybe I’m missing something.

What do you think? Is it just me or does this seem pretty ridiculous?

{ 12 comments… add one }

  • Steve March 23, 2020, 10:48 pm

    It’s actually two letters off instragram, no? Letters I and N are missing. Seems odd to buy a typo domain, which require two letters at the beginning to be missed out first. I can see only see this being a bad purchased regardless of the reason; good or bad.

    • Morgan March 24, 2020, 8:40 am

      Good catch, this is why I shouldn’t blog after 9PM! Yes, two letters off πŸ™‚

  • RaTHeaD March 24, 2020, 4:56 am

    many people are in ‘stagram’ but @ $40,000 this seems rather odd. maybe they know something i don’t or maybe they are clinically insane. maybe they will end up not paying. we shall see.

  • George In Miami March 24, 2020, 5:12 am

    Maybe “Perry Mason” did promise the buyer to take the UDRP case if it’s necessary.

  • Chris March 24, 2020, 6:03 am

    Check the backlink profile and traffic history.

    Frustrating to see domainers consistently miss this aspect.

    • Morgan March 24, 2020, 8:42 am

      But Chris, backlinks or not don’t you see this as a domain that Facebook could likely see as a typo and try to take legal action against? Even if it has a great backlink profile would it still be worth the risk at this price?

      • Chris March 24, 2020, 10:04 am

        Agreed, there’s definitely trademark risk. Maybe could be mitigated by redirecting.

        Was just trying to bring attention to the tremendous backlink profile and history of the domain (millions of organic visitors/month at one point) that is more likely driving the price than typo traffic value IMO.

        Keep up the great content!

        • Morgan March 24, 2020, 10:11 am

          Thanks Chris, agreed – I do think that’s why the bidding has been so active. Appreciate the kind words, have a great week!

  • Rob March 24, 2020, 7:36 am

    It is a DA 83 that ranks for over 100,000 keywords…

  • AJ March 24, 2020, 9:17 am

    This domain isn’t for you, skip it and leave it to the guys who know what to do with it 😊

    • Morgan March 24, 2020, 9:53 am

      Fair point.

      I’m definitely not a fan of domains that could land me in court with Facebook…are you saying this domain is for people who know how to navigate legal battles with Facebook? If so I hope they have a good lawyer, Facebook is brutal in lawsuits!

  • Yury March 31, 2020, 7:19 pm

    It’s definitely a valuable domain name looking at it’s profile. 36,000 referring domains. DR 83. 6.5MM backlinks. Surprised someone let this thing expire.


Leave a Comment