Startup Domain Review – Clypd Just Raised $7.2M…But Is Clypd.com A Good Brand?

News just hit the wire that Clypd.com raised $7.2M to make it easier for advertisers to place short TV ads. In a world where services like Hulu and Crackle are becoming viable competitors to cable broadcast short TV commercials are starting to be the new normal. Now I like the idea and with $7.2M there’s no doubt that Clypd can make some pretty big moves.

Clypd

Here’s my question, why Clypd? Honestly I’m pretty sure it is pronounced “Clipped” but if I were to tell someone there’s a cool new startup called “Clipped” and told them the spelling “c-l-y-p-d” I’d still guess they wouldn’t be able to remember it by the time they got home. Now I’m not saying that the company  needs to buy Clipped.com but there have to be better brandables than Clypd out there.

Once again, I like the idea, and it looks like the company has a stellar team. I’m sure they’ll do great things no matter what but is it just me or is this a tough name for people to spell and remember? I’ve talked before about the billboard test and the radio test and this fails both of them.

What do you think? Is Clypd a brand to grow on or is there a rebranding or domain name upgrade in their future? Comment and let your voice be heard!

{ 13 comments… add one }

  • Nick November 19, 2013, 7:25 pm

    “Is Clypd.com A Good Brand?” I dont think so. Its no “Hulu” or “Crackle”, thats for sure. I’ve got a slew of 4 and 5 letter CVCV or CVCVC and other combination dot coms that are more brandable than Clypd

    It took me several times just to type it correctly! I wanted to type Clipped or Clyped. Not good.

    Reply
  • Domenclature.com November 19, 2013, 7:53 pm

    Yes, Clypd.com is a good brandable name, but not for domainers to hawk in forums. The idea that a bunch of domainers will make silly rules about “category killer this”, or “aged domain that”, or even “cvcv” that, is NOT universally adopted by business. We are told not to believe our eyes, even when we see myriads of business succeed with all kinds of names. TV advertising is the only way to escape Google, and with TV ads, you can do very well decent names. That’s why domenclature.com has opened brandnugget.com as well.

    Reply
  • Brad Mugford November 19, 2013, 8:04 pm

    I don’t see this as a good or even decent brand. The only thing the brand has going for it is that it is short and the domain was available.

    There are too many alternative ways to creatively spell “Clipped”. This one is too awkward to be memorable. It also creates a major radio test challenge to say “Clipped” then spell it that way.

    Brad

    Reply
  • michael November 19, 2013, 8:07 pm

    I wouldn’t want to use it but it does sound out perfectly when you type it in, people would get use to it. Looks like they registered it themselves so they probably got a great deal on it!

    Reply
  • Logan Flatt November 19, 2013, 8:15 pm

    It’s awful.

    Of the $7.2 MM, they should spend $1 MM buying Clipped.com to do it right, $3 MM building out really cool office space in a rental building, and then pay the execs $3.2 MM in bonuses and call it a day. Just like in the dot com daze.

    Reply
  • HowieCrosby November 19, 2013, 10:29 pm

    You’re right Morgan. Here we go again, I don’t like being negative but I’m seeing so many poor names being used at the moment, the one in mention is particularly poor.

    Its a non starter as a brand name as there are thousands of other variants like this out there.
    A brand name should run off the tongue and not give you a mental block.

    Reply
  • Phil November 20, 2013, 2:33 am

    Clipped.com was sold in Jan 2013 at NameJet. The domain lottery winner is AMMAR KUBBA

    Reply
  • Nick November 20, 2013, 2:51 am

    @Domenclature.com: You’d remember how to spell this domain name after a 15 or 30 second TV spot? OK, maybe you would. Who am I to say. Maybe others would to. I would not.

    But would you/anyone else remember it after hearing a 10, 15 or 30 second radio spot?

    How about driving at 65 MPH past a billboard even if the font is large enough?

    Or, better, what about on the side or back of a van or car or even decals on someone’s windshield?

    People need to really think before they start to develop a name. I’ve seen so many fumbles just sitting in traffic! They certainly had the funds to purchase a better name.

    Reply
  • Mike November 20, 2013, 7:02 am

    Clipped.com is unique

    Clypd.com is one of several variations , including
    Clyped.com
    Clipd.com
    Clypped.com
    ….many ways to misspell it !

    Reply
  • Domenclature.com November 20, 2013, 1:50 pm

    @Nick,

    The company chose the branding route, so they must be prepared to spend the mney and brand the name. I’m sure when Xerox chose their name pre-internet, it could be spelled ‘zerocs’ or ‘zerox’ or ‘xerocks’…but they managed to add their name into everybody’s lexicon.

    The ways of Google will make it inevitable to brand, and go get the clients, rather than use easy to remember expensive names, and fight robots, and search engines for peanut traffic that dwindles every time you make a progress.

    I’m not saying they couldn’t find a better name.

    Reply
  • michael November 20, 2013, 2:13 pm

    It’s not the hard to remember, I am sure everybody on this blog can already type in the wrong spelling of clipped and can’t get it out of their head! Too bad I don’t have any use in going to this website :p

    Reply
  • Nick November 20, 2013, 5:51 pm

    @Domenclature: you make a good point with Xerox. I still cant spell it after 50 years!

    Reply
  • albert November 22, 2013, 1:23 pm

    Horrible as a brandable.
    I least spell it right.
    There are cheap .coms a a search will find or even will be able to hand register.

    Reply

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