Startup Domains Making News

Picking a good company name for a startup is only half the battle. A good domain name is critical and startups frequently have to go with their second or third choice domain unless they have a healthy budget. On that front .ME and .CO have done an excellent job of building their brands and more and more startups are proudly embracing these new TLDs.

Take for example, the wildly popular new service launched by Twitter. There’s also which has quickly become one of the top companies in the startup world. closes this trifecta of very solid products/companies built on a TLD like .CO or .ME.

Now this doesn’t mean that one word .COMs aren’t selling, they are, but at much higher prices which means that most startups need to pick a two-word .COM or a one word domain in another TLD. Last year I helped 18 startups acquire their top choice domain and found that .COM was always the top choice, and close to 80% of the deals were one word domains.

It’s a hard decision to make and we, like many other startups we decided to go with a two word .COM (Fashion Metric) along with the corresponding Twitter and Facebook handles. This is another key element to owning a brand, if someone finds out about your company and mentions it in a tweet, you should hope they can guess it otherwise they’ll be giving credit to someone else!

Below are some of the startup domains making news today:


{ 7 comments… add one }

  • Raymond Hackney February 15, 2013, 12:37 pm

    I agree Morgan about its key to get a domain that you can also get the Twitter,Facebook and Youtube handles, I stress that to companies I consult all the time.

    The question going forward will be, Will Start ups embrace the new tlds and brand themselves with a .shop or a .inc ?

  • Raymond Hackney February 15, 2013, 12:39 pm

  • Morgan February 15, 2013, 1:10 pm

    @RH good point, it will be very interesting to see how people use new TLDs to brand themselves. Definitely some great possibilities!

  • Kerry February 15, 2013, 2:47 pm

    I think good memorable domain names will be where its at in the future regardless of the extension. Obviously dot com brings instant recognition, but if there is a good business behind it any combination can work as proven by the names you have mentioned. Great Post!

  • Dennis Combs February 15, 2013, 3:30 pm

    I would be very hesitant to build a business around a domain name unless I owned the .com version because of personal experience. I own and use the pure .com for my firm name – You wouldn’t believe the emails I receive in my catch-all from other firms named NetWork Realty – there are unrelated NetWork Realtys around the country, with the rest of them using some form of my name – they add a state abreviation to the end, etc. I even have some agents sending themselves emails that forget to add the suffix – I won’t tell what all I end up with but it is amazing how non-careful people are before they send a sensitive email!

    So if I get all I do from mistakes, just think what happens to the holder of .co! But when I attended a Startup Weekend in Des Moines (an amazing experience I recommend for everyone!) most were going for the .co name since it was available, without a clue how they could be doing so much damage to their business before they even launch. Oh, and I do own – I’m not brave enough to let someone else have it!

  • Raymond Hackney February 15, 2013, 5:27 pm

    Dennis thank you for the excellent comment. Some really good points you made and real world experience.

  • Morgan February 16, 2013, 10:26 am

    Thanks for sharing @Dennis!


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