SuRi Parked In My Backyard – What $150,000/Week Can Get You

Suri: Deck

I just got back from a jog along the marina and found this little guy parked in our backyard, helicopter and all. At first I thought maybe it was Tom Cruise’s yacht which he decided to name after his daughter Suri but after Googling it I found out that it is actually a yacht available for $150,000 through Burlington Yachts. The cool thing about the boat is that it didn’t start out as a super-slick yacht, it was originally a crabbing boat that was later converted into the luxury yacht that it is today. Apparently the helicopter isn’t included so you either have to rent it from them or go with the BYOH or bring your own helicopter policy.


I saw the current owners getting ready to take some toys out on the water after getting back from a bike ride on the marina. As usual I couldn’t recognize who they are because I probably wouldn’t spot Brad Pitt if he was sitting right next to me at a bar. Just another reason why we do need a Shazam app for faces, come on developers, get coding!

SURI - Top Deck

When I see a boat SuRi like this of course my geek antenna go up and I start thinking domains. Just browsing through the Burlington Yachts site I found tons of other killer yachts all with equally impressive rental prices which makes my mind go to all the amazing lead generation opportunities in the space. So what role do domains play? Well let’s see who is on page one of Google for “Yacht Rentals” – let’s take a look (also remember that Google will bias towards Marina del Rey since that’s where I live):


Lots of nice domains either matching the word “charter” or the word “yacht” and one extra long domain name that most Domainers wouldn’t even scoff at sitting in the #3 spot for me. At $150,000/week it only takes a few leads a year to make a very nice lead gen business. This is one of those niches that doesn’t need lots of traffic, it just needs the right kind of traffic. This just goes to show that even wacky four word domains like this have huge potential and I’m a huge geek.

Either way next time you make that million dollar sale, spend a week or two on SuRi, something tells me it’s worth it.

(Photo Credit | Photo Credit)

{ 9 comments… add one }

  • John October 17, 2012, 7:05 pm

    Nice Post
    Enjoy the daily views you get

  • owen frager October 17, 2012, 7:32 pm

    It means one thing- a sign from the God’s- it’s your next ambition.

  • Christian October 17, 2012, 8:46 pm

    What about the domain

  • Maksim October 17, 2012, 10:44 pm

    In Estonian language “Suri” means death, died,
    but thanks for article it was pleasure to read.

  • Morgan October 17, 2012, 11:42 pm

    Thanks @John

    @Christian – if you have some good development/SEO chops have at it!

  • Morgan October 17, 2012, 11:45 pm

    @Owen – hehe, I’m not sure I’d ever rent a yacht for that much even if I could afford it, but it is fun to see up close!

    @Maksim – something tells me the person that named it wasn’t Estonian just like Tom Cruise didn’t name his daughter because of this meaning 🙂

  • Mike October 18, 2012, 4:35 am

    Wow. I think the yacht outside your window is more a sign that you picked a nice condo Morgan!

  • Taylor October 18, 2012, 2:44 pm

    Yacht lead generation – brilliant! For anyone interested in lead gen, I think finding a niche market like this is a great approach. Sure, it’s a bit harder to get off the ground, because you have to go out and find the buyers and convince them to buy from you, but it’s not as oversaturated/competitive as insurance, debt, auto/payday loans, etc, where ROI is always a challenge.

  • Mike at October 19, 2012, 9:22 am

    Looks bit ugly outside but fantastic inside/onboard.
    Nice jogging views u got!


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