TechCrunch Covers Domain Purchase

Reputation Management is a huge industry, and it’s getting bigger every year. People want to be able to manage their reputation online and in a world where Twitter, Facebook, Instagram, Pinterest, You Tube, Vine, Linked In, Vimeo, etc. are all relevant and ranking on the first page of Google, it matters more than ever. Tonight TechCrunch covered the six-figure purchase by

With a name like Reputation Changer, you can imagine that an online reputation management company would be stuck in the shadow of (which itself was formerly known as Reputation Defender). The solution? It’s changing its name, and purchasing a memorable URL of its own — (source – TechCrunch)

This is a great move and the domain they need to really go head-to-head with The reputation management space is a battle of websites, not of apps, so domains matter much, much, much more than when you’re looking at services like Vine or Instagram.

In this case Reputation Changer will be building their brand on now positioning themselves as by Reputation Changer. Definitely an awesome purchase and for a web-only company this is a must, especially to compete against someone like I’ve talked a lot about .IO domains in the startup space because they are really heating up. Still, as I’ve always said, nothing beats a solid one word .COM, just not everyone has the budget for one.


{ 11 comments… add one }

  • Richard June 21, 2013, 8:49 pm

    Reputation management is a misleading reviews scam, all you need is a reliable product and good customer service…

  • Brian Diener June 21, 2013, 8:52 pm

    Great name and great buy for reputation changer. I wonder how much they paid for the name?

  • Monika June 22, 2013, 3:05 am is wow domain and awesome buy for reputation. How much they paid for it???

  • Rob Docherty June 22, 2013, 5:35 am

    I have a better name, they should acquihire me. Give em a shout.

  • David Tejeras June 22, 2013, 2:41 pm

    great article! I agree 100% “nothing beats a solid one word .COM” is about to make a HUGE leap of success!

  • Darius Coit June 22, 2013, 3:50 pm

    The sky is the limit for, the word brand itself is trending amongst the most affluent individuals of our generation. Every entity has a need for brand management or enhancement. I’m excited to see where the brand forming ideology leads this company. Great strategic move on their part.

  • Joe June 22, 2013, 5:02 pm

    I think a word only one best reputation is how Brand, but the others that you writes in the post You Tube, Face Book be of two word, the reputation is the same that one word.
    The leap for make a huge revolution in a market where all is possible, never know the success as this we have to see what solutions and approach be to give this brand which I will be having mine this domain.

  • Joe June 23, 2013, 1:25 am

    Regarding the previous comment that I write, focus without seeing the links to write your post.
    For me the concept of brand is not a similar website that I now know, is different in itself to my mind, the word mark understand why having a reputation as high.
    If I had would focus on all the global brands in a different space to Facebook, Youtube, Google+, Twitter, the strategy is to me a progression not a form of purchase as do businesses and brands have just written.

  • Ashkum June 23, 2013, 8:23 am is fine but what about more clearly penned domains like and http://www.brand both are for sale at very affordable prices. By the way any one interested in following domain-biz oriented domains. $500 ( For anatomy of a domain) $500 $500 $500 $200 $1500

    Visit and make offer/ negotiate.


    Happy domaining/ brand naming!


  • Gabriel_Cabarcas June 23, 2013, 5:45 pm

    Indeed a way better domain name than And appropriately enough is much more brandable. for the win!

  • J.Panzie June 24, 2013, 5:38 am……so many doors are opened with this domain! Great purchase and best of luck!


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