The .COM brand is so strong, it expands beyond domain names

.COM Brands

We all know that .COM domain names both convey the most trust and cost the most to buy. What I never really thought much about though is how big the brand surrounding .COM really is, and the fact that it actually now extends past domain names.

Here’s a good example. I’ve been following a really cool platform for hiring engineers called Turing, and yes – they’re branding on Turing.com. As someone that has run a company that always seems to need more engineers, I can tell you this is a huge challenge and I really dig what Turing is doing.

Well, today Turing announced a $32M Series B round and I hopped on Twitter to congratulate them when I realized @turing wasn’t their Twitter handle. So I went to their website to check and it turns out their Twitter handle is @turingcom.

TuringCOM Twitter

While Turing could have easily gone with a zillion different variants, they decided to go with adding “com” to the end of their handle. In a way I think this can be seen as making them the authority and while I’m sure they still want @turing, seeing turingcom makes it clear that they own Turing.com and a name like that comes with trust.

You’ll even notice that they include the .COM in their company name – Turing.com – Remote Work is The Future of Work. The reality is, Turing has a great .COM domain and they are leveraging it beyond the domain name itself, it really has become a core part of their brand.

{ 7 comments… add one }

  • Paul December 10, 2020, 2:25 pm

    That is a great idea!

    Hope it catches on.

    Reply
  • Jay December 10, 2020, 3:31 pm

    Nice! This is also proudly done alot with .gg sites and their social media handles 😉

    Reply
    • Morgan December 10, 2020, 6:26 pm

      Thanks for sharing @Jay – good catch!

      Reply
  • JZ December 10, 2020, 6:26 pm

    i don’t know if its because i work with domains or just what he hears on tv/youtube but he keeps adding .com to words and phrases.

    Reply
    • JZ December 10, 2020, 6:27 pm

      i meant to say my kid keeps adding .com to words and phrases.

      Reply
  • Mark Thorpe December 12, 2020, 4:42 pm

    That’s not new. I use @thorpescom Twitter handle for my domain Thorpes.com

    Reply
    • Morgan December 13, 2020, 6:02 pm

      @Mark – right on, maybe just new to me then!

      Reply

Leave a Comment