The days of one-word .COMs selling for under seven figures may be numbered

Million dollar .com

I remember the days when solid one-word .COMs would sell in the mid six-figure range, and back then, that felt like a lot of money. Today, when a strong one-word .COM sells for under $500k I’m always surprised and like most domain investors, know that the buyer got one heck of a deal.

When it comes to selling one-word .COMs, there is one person who always stands out, he’s someone that manages to get top dollar and turns down offers that just about every one of us would take in a heartbeat. I’m talking about Rick Schwartz, the Domain King, and this week he continued to show why he’s earned that title with the $6M sale of Ass(.)com which he announced in this tweet:

Now I don’t know the story behind the sale but I can bet Rick had plenty of offers in the $2M and $3M range and turned them down (Rick if you’re reading this you can let me know if I’m right!). For so many domain investors making a $2M – $3M would be a no-brainer, but Rick always seems to be able to structure sales that make me do a double-take. Also notice this is $6M+ royalties so it could turn into an eight figure sale.

To keep the one-word .COM train going, domain broker Kate Buckley announced the $1M+ sale of eBike(.)com on Twitter today:

And if that wasn’t enough…Brannans/DotKeeper also announced the sale of for $1.25M yesterday. While I could write more about these sales, Ron Jackson had awesome coverage of all the action on DNJournal, and he’s the best of the best when it comes to covering sales like this so I’ll pass the mic to him. You can read more about all the action below:

Another Blockbuster for Kate Buckley! Buckley Media Group Closes 7-Figure Sale of 

More Fireworks on the Domain Sales Charts! A 7-Figure Blockbuster and Five in 6-Figures Electrifies the Leader Board

The reality is, great one-word .COMs do still sell in the low-to-mid six figure range but it’s safe to say when it happens, you’re leaving money on the table. One word .COMs are so damn special, those who really understand their value sell them for what they’re worth, and in most cases that comes with a seven figure price tag.

Congrats to Rick, Kate, and the team and Brannans and DotKeeper – next time we all get together, you buy the beers 🍻

{ 9 comments… add one }

  • nick brates June 25, 2021, 5:59 am

    hi Morgan
    i read your posts for many years
    i wish you can advise regarding one of my domain
    i have it since 2010 and i can sell it is 21 years old
    i hope you can help

    • BullS June 25, 2021, 10:25 am

      I can help you-
      The reason it is timeliness is because it is worthless so keep on paying for the re- registration

  • David J Castello June 25, 2021, 6:13 am

    The pandemic forever altered the standard business model around the world. Businesses now know they can survive without a brick and mortar operation. We in the tech world have known that for years, but the majority of traditional businesses did not. Now they do, and the world of paying top dollar for a street address is being replaced by paying top dollar for an internet address.

    • Emeka June 25, 2021, 9:45 am

      Well said 👏 👌

    • Morgan June 25, 2021, 12:21 pm

      Well said David! 🙌

  • Braden Pollock June 25, 2021, 9:38 am

    I know of many one-word .coms that have sold in the 7 and 8 -and one in the 9-figures- just this year. Unfortunately these sales are all under NDA. The top end of the domain market is very much alive and well.

    • Emeka June 25, 2021, 9:53 am

      9 figures?That’s big time

    • Morgan June 25, 2021, 12:22 pm

      Agreed, wish I could blog about all the awesome sales happening but so much of what sells does so in private…

  • Adam June 25, 2021, 3:32 pm

    There are also lots of 1 word .com domains that are absolute garbage and not 7 figures.


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