At the beginning of this month I did a post about the difference between exact and broad match search volume. The post was inspired by all the readers who submitted names to my domain contest who didn’t know the difference. It was actually sad to see in some ways as there were a good number of people who thought they had names with great search volume that actually had none.
After the contest I had a few panicked domain investors email me. Most of their stories went something like this, “I bought all these domains thinking they had incredible search volume. Nobody wants to buy them and I’m losing money, I read your post and found-out I was using broad rather than exact, what should I do?”
These are great examples of why no matter what you’re investing in, be it domains, stocks, bonds, real estate, etc. it is absolutely critical to take the time to learn before jumping in. The silver lining is, better to find-out now than two years from now when you’ve wasted even more money. So I decided to take my previous post a step further and show a video illustrating exact vs. broad match search volume to make sure everyone is crystal clear on the difference.