If there’s one thing that’s always true about SEO, it’s that it is always changing. A lot of this change is driven by Google who makes changes to their algorithms which means that SEO advice needs to be updated.
When it comes to reliable sources of information about SEO I typically put Moz at the top of the list. Back at the very end of 2017 they wrote an article with an SEO checklist for 2018 and I think it’s a darn good one and worth sharing.
While you’re of course welcome to read the article, I recommend just hitting play on the video and soaking it all in. In most cases I think you’ll find a lot of things you already knew, but I’d be surprised if one or two things don’t jump out at you as nuggets that you can use to improve your SEO.
One easy change but one that I’m still seeing many sites missing is the move to HTTPS. Two years ago Google didn’t really care if you used HTTPS or not, or well, they cared, but they didn’t punish you for not using HTTPS. Fast-forward to 2018 and Chrome will actually show a warning if the site you’re visiting isn’t using HTTPS – yikes!
To help users browse the web safely, Chrome indicates connection security with an icon in the address bar. Historically, Chrome has not explicitly labelled HTTP connections as non-secure. Beginning in January 2017 (Chrome 56), we’ll mark HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure. (Source – Google Blog)
At the end of the day, the big shift in SEO over the last decade has been a move away from optimizing for keyword density and a focus instead on quality content. Of course, like most things in life, the devil is in the details which is why Moz’s checklist is a must-read/watch for anyone who hasn’t thought about SEO in a while.