They’re On A Roll – .XYZ Gets The Greenlight from Go Daddy

.XYZ, the domain name extension run by 28 year-old entrepreneur Daniel Negari is gaining steam, and quickly. Last week, Daniel announced a deal with Go Daddy on Facebook, a deal that plugs .XYZ into the largest domain name distribution network in the world.

.XYZ Go Daddy

Yes, it really is “go time” and with a featured talk at the largest domain name conference in the world (DOMAINfest) it is clear that Daniel is really kicking it into high gear. Pre-registrations for .XYZ are already available and for only $14.99/each making it one of the lowest priced new gTLDs on the market.

I’ve had a number of people ask me why I’m such a fan of .XYZ and I’ll tell you why. I like .XYZ for the same reason that I love 3L .COMs, it’s short and easy-to-remember. At the same time, and unlike .COM, .XYZ has big plans to provide some very nice perks for startups branding on .XYZ domains.

You tell me, which is easier to spell and remember,,, or If you’re one of those people that thinks society as a whole will never remember any TLD except for .COM then I have to say, the 90’s called and they want their way of thinking back.

Daniel has assembled an amazing team and now with Go Daddy as a partner I can tell you this rocketship is now packed with fuel and ready for liftoff in June.

You can pre-order .XYZ at Instra, and a number of other registrars and you can meet Daniel next week in Hollywood. Huge congrats to the whole .XYZ team, I can’t wait to see what’s next!

{ 22 comments… add one }

  • Hmm I Don't Know March 27, 2014, 9:35 am

    Really? This reads like a paid promotion.

    Other new gtld’s like .solutions and .photography are used as part of business names and have an actual meaning. Dot xyz means nothing really unless they can establish some sort of meaning in end-user’s minds. Then, the consumer needs to be educated as to what exactly .xyz means. That’s a lot of work ahead.

    If it’s a short extension you’re after, why not choose .net or .co or eventually .web? I commend Mr. Nagari for his gutsy move in rolling out a new gtld, all props to him. But I think dot xyz really needs to build a rationale for its existence because I do not see it.

    If it is such a good extension, please list five premium .xyz domains you would run your business on and/or pay more than $1,000 for.

    • Morgan March 28, 2014, 7:14 am

      @Hmm I Don’t Know – no paid promotion, do you see a .XYZ banner anywhere??

  • Robbie March 27, 2014, 10:30 am

    With all the other options honestly, I can’t tell xyz from zyx, it is really a non contender rack it up with the uno’s of the world.

  • todd March 27, 2014, 10:48 am

    XYZ is one of the worst extensions available.

  • sukhjin March 27, 2014, 10:59 am


    I high respect you in start up niche, BUT can you stop The NOSense!

    .XYZ is one of the worst extension, you know it as well, stop PRing Nosense.

    • Morgan March 28, 2014, 7:13 am

      @sukhjin – there’s no right or wrong answer here, just opinions. You don’t have to agree with me but I can tell you that the team behind .XYZ is what’s going to help it make history. Fast-forward five years from now and let’s have this discussion again 🙂

  • Aaron Strong March 27, 2014, 11:00 am

    “If you’re one of those people that thinks society as a whole will never remember any TLD except for .COM then I have to say, the 90′s called and they want their way of thinking back.” – Wow……That is a great quote that validates .XYZ and the New G’s as an entirety…..

  • Hmm I Don't Know March 27, 2014, 11:21 am

    My original comment appears not to have been posted so I will just say that despite this favorable writeup, .xyz has a long uphill battle to establish their reason for existence in the domain space. If as a startup you want something short and different for your extension, why not just go with .co, .me, or wait for .web?

  • Morgan March 27, 2014, 11:39 am

    @Robbie – come on, XYZ is pretty easy to remember zyx, etc. makes no sense.

    @todd – why do you think that?

    @Aaron – just my opinion, heck this is 🙂

  • Brad Mugford March 27, 2014, 11:46 am

    “I’ve had a number of people ask me why I’m such a fan of .XYZ and I’ll tell you why. I like .XYZ for the same reason that I love 3L .COMs, it’s short and easy-to-remember.

    If you’re one of those people that thinks society as a whole will never remember any TLD except for .COM then I have to say, the 90′s called and they want their way of thinking back.”

    There is a big difference between someone being able to remember something and it being a credible option. I am sure people who have heard of .biz can remember it. How exactly is .XYZ a better and more credible option than .BIZ or countless other alternatives?


  • HowieCrosby March 27, 2014, 12:10 pm

    Just try typing it… xyp zyx yzx yzv zxy gave up! Sorry Morgan, really tried to feel positive after reading your post, even typed some super cool names alongside the .xyz – ?? But their not doing it for me!

    I’m preferring and etc…

  • Kassey March 27, 2014, 12:40 pm

    It’s a marketing game now. Let’s see how Daniel is going to execute his marketing plan.

  • Rich March 27, 2014, 1:03 pm

    No Thank you

  • Joe March 27, 2014, 5:59 pm

    .xyz may be easy to remember, but so is .aaa, .bbb, .ccc, .ddd, .eee, .fff, .ggg, .hhh , etc.

    Are these ALL viable contenders? Also, the triple letters are easier to type. (both “x” and “z” are in awkward keyboard positions)

    .ddd is extremely easy to type and remember

    Will we see that coming next?

    Daniel seems like a smart guy with a lot of energy and drive. I’m afraid he is burning quite a bit of money with this pipe dream, though.

  • Joe March 28, 2014, 3:45 am

    As a strategy I ‘m really think that xyz is a great extension for one simple reason are the last three letters of the dictionaries of most Western countries.

    At first I also think negative but now eventually see many gTLD can succeed many are falices remember and this Daniel is one we learn little in school , then and now , I think has a great future .

  • JoE March 28, 2014, 3:53 am

    The word faciles “easy” sorry.

  • Robbie March 28, 2014, 8:13 am

    Come on with a the choices in the marketplace as a whole, do you put your dollars into .xyz… Ahhh the consumer will decide.

    The consensus is pretty one sided here, off all like minded individuals. Sponsorship or not, you do have a vested friendship with the xyz team. That is why people do not take your article with prejudice of having insider ties. It is just how people think, regardless Daniel is an ambassador to the domainjng community, and all the best to his launch.

  • albert March 28, 2014, 10:27 am

    With the exception of some newspaper articles, it seems like it is only the domaining industry is talking about the new TLD’s.
    Most outside of this circle basically has no clue.
    Having said that, I believe this can eventually change.
    But what will have to happen first is the following:

    1.) Search engines will have to be on baord big time
    2.) The companies getting these names will not be able to depend on .XYZ, donuts, etc. to promote the new extensions. Rather, the companies getting these names will have to promote them their selves. (This is a MAJOR OBSTICLE.)

    3.) Good luck 1 and 2, then we can talk about 3.

    • Morgan March 28, 2014, 5:25 pm

      @Albert – Search Engines are onboard, you will be able to rank just as well with a .XYZ or .SEXY as you can with a .COM. That’s already a done deal, Google has already said it. As for these companies having to promote it themselves, that may be true with some extensions but not with .XYZ. If you haven’t met Daniel, say hello to him at DOMAINfest and ask him about his plans…I think you’ll find-out that he is going to be massively promoting the extension.

      If you don’t know the people running the TLD and what their plans are then you really can’t slam their promotion strategy. Talk to them, learn what they plan to do, then share your opinion…otherwise it’s baseless. Sorry, not to be harsh, but occasionally it happens 🙂

  • Dan March 31, 2014, 5:04 am

    I quite like the extension, but it’s a pity that there’s an American company behind it. That way it will be branded as “dot ex why zee” instead of the more elegant “dot ex why zed” 😉

  • Shayan Rostam March 31, 2014, 12:50 pm

    Hi guys,

    I’m the Production Manager for .xyz (pronounced both dot ex why zee and dot ex why zed — we’re flexible). We are one of the main sponsors for DomainFest this year – specifically for the Stone Temple Pilots concert on Tuesday night – and I encourage all of you to stop by our booth to say hi to our team/learn more about .xyz. And if you have any questions I can’t answer, I will personally buy you a beer.

    • Morgan April 1, 2014, 8:57 am

      Right on @Shayan! I strongly encourage anyone who doesn’t know about .XYZ and the team behind it to stop by their booth. From what I’ve seen so far I can tell you that companies branding on .XYZ will without a doubt get more perks and benefits than .COM, all with the exact same ranking potential…

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