Closes $3M To Disrupt The Auto Insurance World

It’s no secret that there is a lot of money in the insurance world. Insurance has long been one of the hottest markets online and one that certainly has been ripe for disruption. I’m pretty sure most people would agree that if they see another annoying Progressive commercial they’ll go insane. Now Austin-based is branding itself as the Kayak of Auto Insurance and with a $3M seed they are off to the races.

thezebra-siteThe name reminds me a bit of when Facebook first started and they were called TheFacebook. While one would think could be in their future I think that’s pretty darn unlikely considering it’s already owned by a company called Zebra Technologies.

This makes me wonder if they’ll end-up sticking with or if a rebranding might be in the cards in the future. While I don’t think I’d forget I’m sure many people will probably end-up at after first hearing about the service and get a bit confused. Still it would be pretty hard to mistake Zebra Technologies with TheZebra since they are in two totally different markets.

What do you think? Comment and let your voice be heard!

{ 6 comments… add one }

  • DonnyM December 10, 2013, 9:19 pm

    Name is ok. But I think the rebranding needs two combination of keywords that come together. The word “The” just does not work here.

    If these guys can get 3 million for this, I think I should be able to get 10 million for my idea. LOL.

  • chris faron December 10, 2013, 11:41 pm

    like the name, it sticks in your head.
    I still think rebranding will still needed at some stage.

  • leonard britt December 10, 2013, 11:52 pm

    Personally I think it is s horrible – what does a zebra have to do with auto insurance? But if the service is good they will still do ok. Their name certainly won’t help.

  • Rich December 10, 2013, 11:57 pm

    I honestly think it’s better because you are getting 200 companies to bid for.
    I also had this idea,but in stead i developed a regular site using a different domain and i’m using as an affiliate.
    All i can say it tough out there in terms of ranking.

    What is good about is that there is an actually competition going on were with kayak the competition it’s among expedia’s companies,orbits,travelocity etc… i read one time Expedia has 66 travel companies.I never use kayak.

    Going back to the subject “the zebra” i think it’s a very very good idea,the insurance industry
    need it a site like that.

  • Danny December 11, 2013, 3:22 am

    I think they used to be called ‘’ before. I think ‘’ is a slight step up from that – because it’s more of a brandable name.

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