This guy is selling a domain name a day outbound

Yogi domain sales

This year there has been a lot of discussion about outbound domain sales. When I was at NamesCon earlier this year, which honestly feels like decades ago given all that’s happen between now and then, outbound was a hot topic. Since then I’ve heard a lot of positive feedback from domain investors who have been doing outbound, with a key trend being the price range they’re selling names in which is typically below $1,000.

One domain investors I’ve been following on Twitter and who seems to be doing pretty darn well when it comes to outbound is Yogi. He recently tweeted about his sale of MomentumAccounting(dot)com for $400, his third domain in three days, and here are the other two:

A few takeaways from these sales right off the bat:

  • All three are under $500 (the highest sale was $450)
  • All domains are .COM
  • Two and three word .COMs

Going back a few weeks I was able to find another tweet, this time a brandable one-word .COM for $500 which I think more solidifies the sales trend highlighting the combination or price-point and TLD vs. number of words.

For many domain investors, price points in the $500 or less range are off-the-table, people often talk of a low-bound sweet spot in the $1,500 range. This data makes me think that maybe we’re all holding off cashflow by waiting for sales north of $1,000 and could likely be making more sales, still at a nice ROI, in the $500 range.

I know that I normally won’t sell a domain for under $1,000 – which would mean the $2,000+ of sales that Yogi made over the last 1+ months would have been $0 in sales for me. And maybe that’s the right move – I might make more money in sales over the course of a year selling less domains, but maybe not. It makes you think…are some of us making less money in the short term because we want to sell our domains for more?

Yes, this is a very open-ended question and as we all know, everyone has a different strategy and approach to domain investing. What do you think? Is it worth doing outbound and selling names for under $500 or is it better to stick to inbound and focus on buyers with budgets in the $1,500 price range?

{ 2 comments… add one }

  • Stephen June 22, 2020, 6:07 am

    Yes, waiting for bigger sales causes cash flow to trickle almost to a halt in shorter spans. Made a few sales earlier this year via outbound, got really hyped for bigger numbers. So I raised my prices and stopped out bounding for a while.

    My sales have now gone to zero.

    I am not sure if waiting for a $3k+ sale for 6 months is better than $500 each month in that same 6 month span. That $500 represents more investment opportunity.

  • Anthony June 23, 2020, 8:13 am

    It’s a solid hustle and I have seen others do this. If this is what one is committed to (meaning, this is what is paying the bills) I would say it’s a pretty solid model. I would consider this more of domain flipping, similiar to real estate where you can do quick flip for a small profit, as opposed to holind longer term for more money.

    If one is investing in domains for the long haul and not needing the money to cover daily expenses, then one can afford to hold out for a higher price. The one caveat I would add is the reality that an offer could potentially never come again for certain domains. I say this having turned down “reasonable” offers on two domains that I may not see again – one of which I will let expire this year.

    I have done very litte outbound outreach (and mostly via LinkedIn) with no results. Recently I decided to spend a little time promoting some of my names to target prospects. For the first time ever, I actually picked up the phone instead of just sending an email. That was yesterday, we will see what becomes of it.


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