This guy wants to trade his Avengers domains for tickets to the premier

Well here’s an interesting one. The new Avengers movie revealed its official title yesterday, Avengers:Endgame, and yes, someone scooped up the matching .COMs, AvengersEndGame.com and AvengersEndGameMovie.com. The owner instantly took to Twitter to announce that he actually didn’t want the domains and would happily trade them for tickets to the premier.

end-game-tickets-domains

As many people know, technically this is cybersquatting since Avengers is Trademarked so if the movie studios really wanted to sock it to him they could UDRP it. Of course, I don’t think the studio would do that because hey, seems like a nice guy and he’s not holding the domains hostage for a million dollars, he just wants to go to a premier.

That being said, it will be interesting to see if more people go out and register popular movie titles and attempt to trade them for cool perks in the future. More than anything I’m surprised that movie studios don’t register these domains in advance. Sure, if they’re trying to keep the name a secret it could hint at the new name if the domain is registered, but they could always register a few minutes before they announce.

To me this either shows that movie studios aren’t that concerned about getting the exact-match domain of their movie, or at least this case they didn’t. What do you think? Should studios care more about domains or does it not really matter given all the other marketing tools they leverage?

I want to hear from you, comment and let your voice be heard!

{ 2 comments… add one }

  • Richard Morris aka Bulloney December 9, 2018, 12:16 pm

    Morgan…something similar happened to me last year when I first got involved in this business. I registered three domains, BeetleMemories(.)com, YankeeMemories(.)com, and HarleyMemories(.)com. Then a couple of old timers from NamePros, one named Kate and another named Berryhill practically had me thrown in domain jail for cyber squatting. At the time I didn’t know what UDRP meant, and then Kate finds another Richard Morris (not me) seen here; http://www.adrforum.com/Domaindecisions/1093690.htm and assumes it’s me, and throws me under the bus.
    After talking with Rob Monster of Epik, an industry friend I’d made, I learned about a potential problem I might have if I were to develop any of these memory domains. The long and short of all this, these domains came up for renewal about two weeks ago, and I renewed them all. I plan to either resell them with full disclosure, or possibly develop them with permission, and where proceeds would go to an approved charity. I don’t need the money, and these sort of memories should be shared despite Kate’s and Berryhills best efforts to excommunicate me from the domain industry.
    Thanks Morgan for allowing me to share my story.

    Bulloney aka ThatNameGuy™

    Reply
  • Engin Eraydin December 9, 2018, 12:44 pm

    It seems that both domains forwarded to foxmovies .com.
    So he is going to premiere? 🙂

    Reply

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