This is what a typical sporting event will look like in the next ten years


I didn’t truly understand how big eSports has become until I saw a talk at SXSW this year by one of the top execs at the company that runs some of the largest stadiums in the US. In his talk he said that as a company, they are starting to tweak their strategy to move from building stadiums that are made to support athletic sports like football, baseball, and basketball to support the growth of eSports and the changes that need to be made to make a stadium eSports ready.

The picture that you see above is from an eSports competition, and yes, those are all screaming fans cheering for their favorite team exactly like most people have for the last 100+ years for their favorite traditional sports team. If you think this is a fad, it’s not, it’s actually a trend, and a growing one with the next generation of sports fans.

eSports — basically video-game competitions — came in second only to movie watching among the demographic’s most popular modes of online video consumption. It beat TV shows, news, and traditional sports. (Source – Business Insider)

Yes, you read that right. This study applies to you men between the age of 18 – 25 and they like watching eSports more than any traditional sport, Netflix series, or news program, the only thing they like more than eSports. There’s a growing divide and just like your average 22 year-old sees Facebook as the social media network for their parents, football is also starting to be seen more and more as a traditional sport, watched by an older generation.

Of course, I know just writing this is going to be controversial and I’m likely going to get comments saying that I’m crazy and this is just a fad, and football and baseball and basketball are here to stay. And you’d be right, traditional sports aren’t going anywhere anytime soon. That being said, twenty years from now you’re going to be the crazy one for not seeing how big eSports really is.


If you want to really understand the eSports landscape, read this article on Medium – honestly it might just blow your mind and at the very least it will show you how serious all of this is and how strikingly similar many of the facets of eSports resemble traditional sports. Fans are fanatical about their favorite players, merchandise sales produce meaningful revenue, and yes – coaches can make a big difference, and yes, they can also get fired if their teams perform poorly.

So I encourage you to scroll up at this point, to the image at the top of my post. What you see there isn’t a one-time thing, a blip in the radar. It is what a very typical sporting event will look like within the next decade. As someone who isn’t a huge traditional sports fan, but is a big eSports fan I can tell you I am really looking forward to this future. Are you?

{ 5 comments… add one }

  • Robert September 17, 2017, 4:11 am

    Thanks for this great article about eSports! As we are all here involved in DNs on ML blog – here it is my eSportsVR dot org DN ,-)

  • Joe September 17, 2017, 4:29 am

    Friend Morgan,

    What you write in this post is a fantasy that came true with the books of Jules Verne, now the mind works on people of different ages at the speed that can lead a hurricane to give an example.

    The speed of people’s minds is a study that took years to the conclusion that would reach a space non-interstellar time, but in the large cities of countries with more technology.

    A few days ago in a post of his write about flying taxis machines are thought from the time of Jules Verne to fly over the cities to avoid pollution one thing is to be implemented now and another is to be reality in a tomorrow , when there is no future to 20 years for the human species of planet earth.

    There are many connections that can lead to chaos the speed of young people in electronic sports, where you can get out more of a Terminator because of the fluidity and intelligence that have today young people unlike other times of birth.

    I would not come to predict such advances as an exact science because in the same science nothing to be exact until past 5, 10, 15, 20, etc., years all have their time to arrive and get their end.

    Today I am happy to read on the cover of the Sunday newspaper that I buy in Spain that has become the dream of Steve Job (RIP) he was advancing at the time what many can not do now, in a tomorrow and in a future to ever do, what to do for us.

  • JZ September 17, 2017, 4:34 am

    I can’t really see people paying to see someone sit at a computer and play a video game. I guess the younger generation loves to do this? sit on youtube and watch someone else play games but i really don’t understand it.

  • Jonathan September 17, 2017, 7:31 am

    Why would Wechat Youtube Snapchat users/members meet up in conference / sports center ? F1 – Football contact sports etc all live steaming, short answer no.

    • Morgan September 17, 2017, 8:51 pm

      @Jonathan – same reason why people who could watch Football at home on their big screen TV’s from the comfort of their sofa’s choose to watch it in a stadium in a plastic chair drinking $10 Budweiser 😉


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